In-Brief

Draftfcb nabs Cannes award for best outdoor ad

The winning poster pays homage to cinema evolution and the connection that Coca-Cola has maintained with the movie-going experience during its history.

Integrated communications agency Draftfcb Puerto Rico won the National Diploma, the highest national award in the outdoor category during the recent edition of the Cannes Lions Festival for the poster called “Movies,” created to mark Coca-Cola’s 125th anniversary.

The agency landed the award after receiving the highest score among all pieces submitted from the island. This is the fifth consecutive year that Draftfcb Puerto Rico is recognized in the Cannes Festival, the most prestigious international advertising award ceremony, judging thousands of entries from all over the world, the agency said.

The winning poster pays homage to cinema evolution and the connection that Coca-Cola has maintained with the movie-going experience during its history.

“We’re very proud of this accomplishment that motivates us to continue giving life to our corporate philosophy, ‘Return on Ideas,’ which seeks to contribute to our clients’ business objectives through strategic creativity,” Draftfcb Puerto Rico General Manager Carmen Cedré said.

Draftfcb Puerto Rico, part of the global communications conglomerate Interpublic Group of Companies, has been doing business on the island for 50 years.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

Can we count on you?

As recent events have shown us, independent and responsible journalism is more important than ever. That’s why your support is very necessary to ensure that we will be around for a while!

We want to stay true to our mission of delivering quality journalism…for that, we count on your support. Every contribution, big or small, is greatly appreciated!

Use the PayPal button below and contribute today!


Comment here