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Everything that is impacted by design must evolve.
Puerto Rico’s culture is “in the best historical moment,” but the powers that be have failed in promoting its riches to attract more tourism, particularly the Destination Marketing Organization. During an interview on the “En Una Hora,” analysis program on the 1140 AM station, a panel composed by Daphne Barbeito, president of Cruceros To Go, […]
Both agencies were recommended by a local tourism industry task force.
Puerto Rico needs to find that one thing that makes it authentic to be able to compete against — and move ahead of — other tourist destinations that offer the same basic travel experiences. And that one thing, according to a branding expert, is the “mofongo factor.”
Social media did a full turn of the screw in recent times and along the way created a new paradigm for product marketing.
Flanked by members of his cabinet, lawmakers and private sector representatives, Gov. Alejandro García-Padilla signed a law Tuesday to begin taking formal steps toward creating permanent branding for the island, which is expected to be shielded from political changes or administrative whims.
Over the past year, FirstBank has been in pursuit of offering personalized services to its Puerto Rico customer base.
FastSigns, a Texas-based signage, graphics and visual communications company, officially opened its first local franchise in Guaynabo on Thursday, marking its first foray into the Puerto Rico market.
A great product or first-class service is seldom enough to sustain a lasting impression among your customers. In today’s competitive market, a great branding strategy will help ensure that customers remember your business as the “go-to” source for their needs.
Puerto Rico has a great opportunity and can be a powerful competitor in global tourism but it has a way to go to reach those goals, as it must first become a stronger player in the island’s economic development, where it only represents between 6 percent and 8 percent of the overall activity.
The Puerto Rico Hotel and Tourism Association is moving forward with making the establishment of a destination management organization, or DMO, for Puerto Rico a reality, organization executives said Wednesday.
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