Puerto Rico’s culture is “in the best historical moment,” but the powers that be have failed in promoting its riches to attract more tourism, p
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Discover Puerto Rico, the Destination Marketing Organization for the island, has selected Miles Partnership to lead Puerto Rico’s tourism brand posi
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Puerto Rico needs to find that one thing that makes it authentic to be able to compete against — and move ahead of — other tourist destination
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Social media did a full turn of the screw in recent times and along the way created a new paradigm for product marketing. Social media commerce is
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Flanked by members of his cabinet, lawmakers and private sector representatives, Gov. Alejandro García-Padilla signed a law Tuesday to begin taki
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Over the past year, FirstBank has been in pursuit of offering personalized services to its Puerto Rico customer base. And in a trio of recent stud
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FastSigns, a Texas-based signage, graphics and visual communications company, officially opened its first local franchise in Guaynabo on Thursday,
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A great product or first-class service is seldom enough to sustain a lasting impression among your customers. In today’s competitive market, a g
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Puerto Rico has a great opportunity and can be a powerful competitor in global tourism but it has a way to go to reach those goals, as it must fir
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The Puerto Rico Hotel and Tourism Association is moving forward with making the establishment of a destination management organization, or DMO, fo
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