Proyecto Nacer offers workshops on family entrepreneurship in Puerto Rico
August 14, 2024
The six-part series is designed to provide tools for economic independence. #NewsismyBusiness
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Puerto Rico Tourism Co. hosts 2nd Sustainable Tourism Leaders Meeting
January 19, 2024
The event aims to foster the sector’s growth and certification for green businesses. #NewsIsMyBusiness
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Op-Ed: Debrand the brand
August 18, 2022
Everything that is impacted by design must evolve.
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Experts in branding, economy say DMO is failing in its goals to promote P.R.
May 8, 2019
Puerto Rico’s culture is “in the best historical moment,” but the powers that be have failed in promoting its riches to attract more tourism, particularly the Destination Marketing Organization. During an interview on the “En Una Hora,” analysis program on the 1140 AM station, a panel composed by Daphne Barbeito, president of Cruceros To Go, […]
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Discover Puerto Rico names 2 off-island firms to lead tourism branding, marketing
October 11, 2018
Both agencies were recommended by a local tourism industry task force.
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Puerto Rico needs to find ‘mofongo factor’ to compete
January 23, 2015
Puerto Rico needs to find that one thing that makes it authentic to be able to compete against — and move ahead of — other tourist destinations that offer the same basic travel experiences. And that one thing, according to a branding expert, is the “mofongo factor.”
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‘Practical Techie:’ Social media branding grinds slowly, yet finely
August 6, 2013
Social media did a full turn of the screw in recent times and along the way created a new paradigm for product marketing.
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‘Marca País’ law creates team to conceive ID for Puerto Rico
July 24, 2013
Flanked by members of his cabinet, lawmakers and private sector representatives, Gov. Alejandro García-Padilla signed a law Tuesday to begin taking formal steps toward creating permanent branding for the island, which is expected to be shielded from political changes or administrative whims.
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FirstBank gets high marks for personalized service
October 25, 2012
Over the past year, FirstBank has been in pursuit of offering personalized services to its Puerto Rico customer base.
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FastSigns sets up shop in Guaynabo, plans 4 more stores
May 25, 2012
FastSigns, a Texas-based signage, graphics and visual communications company, officially opened its first local franchise in Guaynabo on Thursday, marking its first foray into the Puerto Rico market.
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Op-Ed: Include branding as part of your marketing strategy
November 21, 2011
A great product or first-class service is seldom enough to sustain a lasting impression among your customers. In today’s competitive market, a great branding strategy will help ensure that customers remember your business as the “go-to” source for their needs.
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Tourism council to government: Create a brand for P.R. and stick to it
September 28, 2011
Puerto Rico has a great opportunity and can be a powerful competitor in global tourism but it has a way to go to reach those goals, as it must first become a stronger player in the island’s economic development, where it only represents between 6 percent and 8 percent of the overall activity.
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PRHTA pushes on with pursuit of ‘DMO,’ readies for 25th annual convention
September 1, 2011
The Puerto Rico Hotel and Tourism Association is moving forward with making the establishment of a destination management organization, or DMO, for Puerto Rico a reality, organization executives said Wednesday.
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