DMO joins efforts with golf industry to promote its local development
October 8, 2019
To continue promoting golf as a tourist attraction on the Island, Discover Puerto Rico, the island’s destination marketing organization, met with golf industry representatives to join forces and attract more visitors to Puerto Rico. Discover Puerto Rico made its promotional platforms available to the industry to promote each of the 17 golf courses on the […]
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Discover P.R. reports growth metrics to Oversight Board
September 27, 2019
A 55% increase in tourist demand compared to last year, a 14% increase in airport arrivals vs. 2018, a 11.8% increase in lodging revenues vs. 2017, a secured economic impact of $92 million in meetings and conventions bookings, were some of the highlights presented by Destination Marketing Organization Discover Puerto Rico to the Puerto Rico […]
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Collaboration between public, private sectors ‘key’ to boosting P.R.’s tourism
September 17, 2019
Collaboration between the private and public sectors is essential to continue boosting tourism and be able to reach the goal of doubling Puerto Rico’s visitor’s economy. Such was one of the conclusions of a panel discussion during the first annual Tourism Conference sponsored by Destination Marketing Organization Discover Puerto Rico. The panel that Discover Puerto […]
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Discover Puerto Rico to boost tourism through series of islandwide events
September 11, 2019
Looking to continue promoting the development of the tourism industry on the island, Destination Marketing Organization Discover Puerto Rico, announced it will be hosting a series of activities throughout the island during September. On Sept. 16-17, the entity will hold the “Annual Conference on Tourism,” where information, trends, and educational workshops will be presented to […]
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P.R.’s DMO making an impact, but needs local communication strategy
September 10, 2019
The efforts of Puerto Rico’s Destination Marketing Organization, Discover Puerto Rico, are having repercussions outside the island’s shores, but more work and funding are needed to continue putting the island in the eye of visitors worldwide. Such were the impressions offered by four former Puerto Rico Tourism Co. executive directors — one of whom also […]
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Tourism expert: ‘There’s tremendous interest in learning about new Puerto Rico’
September 5, 2019
Although Puerto Rico’s image among travel advisors is weaker than that of the perception among consumers, there is a “tremendous amount of interest from travel advisors in learning more about the new Puerto Rico, thus presenting a major opportunity for the Island.” So said American Society of Travel Advisors CEO Zane Kerby, in Puerto Rico […]
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Discover Puerto Rico on track for ‘record-breaking’ year
August 23, 2019
With revenues of $603 million and an all-time high of arrivals year to date in San Juan, Ponce and Aguadilla airports with 2.59 million passengers; coupled with a full agenda of events in and outside Puerto Rico to showcase the destination, Discover Puerto Rico predicted it will achieve a “record-breaking” year in 2019. “Our aggressive […]
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DMO: P.R.’s year-to-date tourism revenue of $445M set to break records
July 2, 2019
Discover Puerto Rico, the island’s Destination Marketing Organization, marked its one-year anniversary, announcing that tourism is the strongest it’s ever been, as the destination tracks toward a record-breaking year. Year-to-date revenue is the highest in the island’s history, with $445 million reported through May, Brad Dean, CEO of Discover Puerto Rico, said. The island has […]
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Discover Puerto Rico says island’s golf courses reporting growth
June 19, 2019
Destination Marketing Organization Discover Puerto Rico announced that local golf courses and resorts have reported “substantial growth in rounds and revenue” during the first four months of 2019, versus the same period in 2018. Wyndham Grand Rio Mar Golf & Beach Resort’s country club — which includes two Troon-managed courses — reported a 128% revenue […]
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Discover P.R. exec: ‘We want to see growth in visitor’s economy, but it takes time’
May 9, 2019
Since its inception less than a year ago, Discover Puerto Rico — the island’s Destination Marketing Organization — has been taking “key steps” to reposition Puerto Rico’s brand, Jennifer Rosa, the nonprofit’s communications vice president, said. During an interview with the “En Una Hora” program on 11Q 1140 AM, in which News is my Business […]
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Experts in branding, economy say DMO is failing in its goals to promote P.R.
May 8, 2019
Puerto Rico’s culture is “in the best historical moment,” but the powers that be have failed in promoting its riches to attract more tourism, particularly the Destination Marketing Organization. During an interview on the “En Una Hora,” analysis program on the 1140 AM station, a panel composed by Daphne Barbeito, president of Cruceros To Go, […]
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150+ travel industry professionals to visit P.R. to encourage sustainable tourism
May 7, 2019
The Tourism Cares organization will gather more than 150 travel industry professionals when it holds the “Tourism Cares for Puerto Rico” event next week. The three-day event has the support of the Puerto Rico Tourism Co., agency officials said. Under the “Travel with Purpose” slogan, members of the travel industry, community-based projects, government officials, agricultural […]
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Discover P.R. hosts events, meetings and conventions industry leaders
May 2, 2019
Destination Marketing Organization Discover Puerto Rico hosted members of the Event Industry Council organization in Puerto Rico to discuss how the island could become the mecca for their upcoming major events and conventions. As part of the programs developed by the council, they will host their board meeting for the first time in Puerto Rico […]
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Demand for independent rentals in P.R. back to pre-María levels
April 30, 2019
Lodging demand on the island during the first quarter of 2019 is on par with levels reported during the same quarter in 2017, 14 months post-hurricane Maria, signaling an “unprecedented pace of recovery” for a destination, Destination Marketing Organization Discover Puerto Rico announced. Total demand for independent rentals is up 72% from first quarter 2017 […]
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DMO rolls out new ‘Have we met yet?’ marketing campaign for P.R.
April 25, 2019
Discover Puerto Rico, Puerto Rico’s Destination Marketing Organization, announced the rollout of Puerto Rico’s brand campaign: “Have We Met Yet?” focusing on “the hospitable and welcoming nature of the island’s people.” By posing the question “Have We Met Yet?” the campaign seeks to reintroduce the island to the world and brings to life the exotic […]
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