Puerto Rico’s culture is “in the best historical moment,” but the powers that be have failed in promoting its riches to attract more tourism, particularly the Destination Marketing Organization. During an interview on the “En Una Hora,” analysis program on the 1140 AM station, a panel composed by Daphne Barbeito, president of Cruceros To Go, […]
The Tourism Cares organization will gather more than 150 travel industry professionals when it holds the “Tourism Cares for Puerto Rico” event next week. The three-day event has the support of the Puerto Rico Tourism Co., agency officials said. Under the “Travel with Purpose” slogan, members of the travel industry, community-based projects, government officials, agricultural […]
Destination Marketing Organization Discover Puerto Rico hosted members of the Event Industry Council organization in Puerto Rico to discuss how the island could become the mecca for their upcoming major events and conventions. As part of the programs developed by the council, they will host their board meeting for the first time in Puerto Rico […]
Lodging demand on the island during the first quarter of 2019 is on par with levels reported during the same quarter in 2017, 14 months post-hurricane Maria, signaling an “unprecedented pace of recovery” for a destination, Destination Marketing Organization Discover Puerto Rico announced. Total demand for independent rentals is up 72% from first quarter 2017 […]
Discover Puerto Rico, Puerto Rico’s Destination Marketing Organization, announced the rollout of Puerto Rico’s brand campaign: “Have We Met Yet?” focusing on “the hospitable and welcoming nature of the island’s people.” By posing the question “Have We Met Yet?” the campaign seeks to reintroduce the island to the world and brings to life the exotic […]
#CoverTheProgress, an initiative to highlight Puerto Rico’s recovery after the passage of Hurricane María, is a finalist for various recognitions from communications and tourism organizations, including the Maximum Achievement for Reputation Management Award from SABRE North America, Discover Puerto Rico announced. The awards recognize the most outstanding work focused on programs and initiatives that have […]
Destination Marketing Organization Discover Puerto Rico presented the first industry report of the year, highlighting efforts and successes accomplished to reposition the island’s brand, and establishing priorities in which they will focus to continue strengthening the market abroad in 2019. In front of an audience of nearly 400 professionals from the tourism, travel and convention […]
As part of an initiative to highlight and support tourism, Discover Puerto Rico, Beautiful Destinations — a global tourism company — and Brand USA, the destination marketing organization for the United States included the island in its new campaign titled “United Stories.” This campaign will encompass an array of experiences that elevate, inspire and spur […]
Destination Marketing Organization Discover Puerto Rico will have a presence at ITB Berlin, a travel trade conference in Germany and one of the most prestigious on an international scale, from Mar. 6-10. Puerto Rico will meet with international press, tour operators, travel technology organizations, travel agencies and traffic carriers from around the world to discuss […]
Destination Marketing Organization Discover Puerto Rico launched the island’s revamped tourism website, featuring a user-friendly layout and dynamic content designed to engage and persuade visitors to select the Island as a place to vacation or develop business events and conventions, executives said. This is an “important step” in the DMO’s brand repositioning process that will […]
One of the purposes of these delegations is to grow the international market.
The meeting was held at the Loisaida Center, an important meeting place for the Latino and Puerto Rican community in the Big Apple.
Recent research conducted by Discover Puerto Rico shows that the island’s cultural backbone offers a great opportunity to differentiate Puerto Rico from its competition.
The “paradores” are known for hospitality and affordable rates.
On World Tourism Day, Discover Puerto Rico, the island’s destination marketing organization announced that the first phase of the Google Content Initiative has been completed.
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