Cisneros Interactive, Cisneros’ digital advertising division, became an official reseller of Facebook for Puerto Rico, as part of the expansion of the strategic alliance between the companies to support more advertisers in Central America, the Caribbean and Uruguay.
The United Nations and UNICEF are the two most followed international organizations on social media, with 16.9 and 16.3 million followers, respectively, on all platforms combined, according to the “Twiplomacy” study conducted by the Burson-Marsteller firm.
Social media giant Facebook recently added Puerto Rican online marketing company Gustazos.com to its list of “success stories,” praising the firm’s use of the platform to further its business.
Looking to keep up with the prevalence of technology and the widespread use of smartphones and social media channels as a form of communication, the operators of the Luis Muñoz Marín International Airport recently opened accounts on Facebook and Twitter to keep passengers, the airport community and the general public informed.
Two years after making its debut in the Puerto Rico market, Washington-based Solavei has found success through its first-of-its kind social networking and commerce platform that enables customers to sign up for mobile voice and data services at a fraction of the competition’s cost.
Puerto Rico has a new social networking space with new and up-to-date information about festivals, gastronomic events and entertainment in general with the official launch of Tums’ new Facebook page for the island market:.
The ATH Rewards program that EVERTEC Inc. and the ATH Network will kick off Friday on Facebook packs a double wallop: it's a tool for Puerto Rico merchants to grow their business and helps consumers save money through special offers and product discounts.
Ambar Infiniti is taking a cutting-edge approach in its use of social media to inform the public of its first pre-sale in support of the new 2014 Infiniti Q50 model that will soon make its Puerto Rico debut.
The role that social media plays in today’s business world is gaining more ground with each passing day, making it crucial for companies to manage their online presence proactively and virtually in real-time.
AT&T, HTC and Facebook have teamed up to develop and launch the HTC First, the first and only smartphone built to feature “Facebook Home,” which puts friends and family at the heart of the phone, with the latest updates appearing on the screen and messages that reach the user regardless of what they’re doing on their device.
Puerto Rican companies are still lagging well behind countries throughout Latin America in terms of fully incorporating social media platforms — Facebook, Twitter, YouTube, blogs and Google Plus — into their ongoing communications strategies, Burson-Marsteller’s “Latin America Social Media Check-up 2013” revealed.
Kia Motors Puerto Rico is seeking a “Forte Driver” who will travel with two journalists and a company representative to the official presentation of the new and redesigned Forte 2014 in Arizona next month. The trip also includes a test drive to different places in the city of Scottsdale.
The backlash generated in response to recent comments made by puppeteer Antulio “Kobo” Santarrosa through his television show “SuperXclusivo” and female alter-ego “La Comay” about a gruesome murder that took place over the weekend could take a significant bite out of WAPA TV’s (Ch. 4) advertising revenue, as a handful of its major corporate sponsors pulled their ads from the prime-time slot Wednesday.
In keeping with the growth in popularity generated by social networks, the Electronic Lottery of Puerto Rico recently established an official page on Facebook, through which its “friends” can see the winning numbers for all drawings as soon as they are drawn.
Banco Popular’s U.S. Virgin Islands division has taken its relationship with customers up a notch by opening a new page in Facebook in the hopes of “engaging the community in a faster and more digital way.”
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NIMB ON SOCIAL MEDIA