JWT San Juan, which has a strong track record in innovation and effectiveness in social media, was the most awarded advertising agency at the 2014 SME Digital Forum held last week.
The Sales and Marketing Executives of Puerto Rico will focus this year’s conference on the development of creative business strategies, which are key to helping companies face and survive the challenges associated with the island’s current economic conditions.
Recognizing that sales are the engine to move the economy forward, the Puerto Rico Sales and Marketing Association will present international speaker Milton Olave during its upcoming SME Sales Summit conference.
Terrie Campbell, vice president of strategic marketing of Ricoh, a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services, will offer the keynote speech at the upcoming Puerto Rico Sales and Marketing Executives summit, Oct. 18.
Today’s generation lives in a multiscreen world, where people are connected all day, to the point that they are called “Generation-C,” due to their digital and participatory nature, their link to mobile devices and the type of relationships they develop through the Internet.
Puerto Rico’s current economic situation is deep-rooted in the government’s inability to understand the gravity of the problem and the outcome of doing the same things over and over again, while expecting different results.
Innovative tools and Banco Popular advertising campaigns received four awards from the Sales and Marketing Executives Association, during the trade group’s recent digital conference. The bank took recognitions in two categories for digital innovation and use.
Sales leader and coach Randall Harvey, who delivered one of the keynote addresses during last week’s Sales and Marketing Executives annual convention, believes creating value, rather than cornering clients and potential prospects, is the key to successful sales.
The Puerto Rico Sales and Marketing Executives Association will host its 11th annual convention April 3-5, with a full agenda of panel discussions at the Convention Center.
The Puerto Rico Sales and Marketing Executives Association is seeking participants for its Student Mentoring program as part of its upcoming annual convention slated for April 3-5.
The Sales and Marketing Executives Association announced Wednesday the start of its nomination period for this year’s prestigious “Top Management” awards.
In its bid to continue developing research that impacts Puero Rico’s socioeconomic, behavioral and consumer trends, the Sales and Marketing Executives Association is conducting a study entitled: “La Marca Enredada” (“The Webbed Brand”) to determine the perception, use and attitudes people have about brands they access and follow on social networks.
About half of Puerto Rico’s population — split almost evenly between men and women between 25 and 39 years old — uses the Internet to work or socialize, according to the 2012 edition of the Sales & Marketing Executives’ “Digital & Mobile Behavioral Study.”
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NIMB ON SOCIAL MEDIA