Op-Ed: Puerto Rico is poised to leverage its third frontier in tourism
July 28, 2021
Once upon a time, tourism in Puerto Rico meant just one thing: the beach. Recently, thanks to the promotional talents of Discover Puerto Rico and operators with vision, a second tourism frontier emerged and solidified on the island: exciting experiences and adventures in municipalities away from the beach, with Toro Verde leading the pack. The […]
chat_bubble0 Comment
visibility1786 Views
Discover Puerto Rico seeks to drive tourism sector to ‘strongest ever’ results
July 9, 2021
Discover Puerto Rico is focusing on strategies to help stabilize the island’s economy through tourism and “drive visitor-powered employment and revenue to new records,” as per its 2021-22 Strategic Marketing Business Plan. The 109-page report calls for surpassing 2019 visitation numbers, increasing average daily rate (ADR) for hotel rooms, and attracting a more “conscientious traveler” […]
chat_bubble0 Comment
visibility1336 Views
Discover Puerto Rico forms partnerships to reach Puerto Rican diaspora
June 21, 2021
The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve this, the island’s Destination Marketing Organization seeks creative ways to reach the diaspora and forging partnerships with key community organizations […]
chat_bubble0 Comment
visibility1536 Views
Consumers exposed to Discover Puerto Rico’s media ‘88% more likely to visit’
June 17, 2021
Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing to continued recovery on the horizon. Much of the island’s Destination Marketing Organization’s (DMO) success can be attributed to “the […]
chat_bubble0 Comment
visibility1687 Views
Op-Ed: With persistence and support, adventure park earns worldwide fame
June 15, 2021
When ToroVerde was inaugurated in May 2010, many doubted it would be a success. And as it grew from idea to reality, we had to hear many “No’s.” But each one gave us more strength to continue and to overcome these challenges. Some of the negativity was understandable. Our adventure park is in the mountains, […]
chat_bubble0 Comment
visibility2319 Views
Tourism Business Council advises investing in Puerto Rico’s key visitor zones
June 10, 2021
The Tourism Business Council recommended promoting areas of tourist interest in Puerto Rico through the investment of federal money, to promote self-sufficiency and sustainable economic development. “It’s imperative that a portion of the federal funds that the island has received are invested in a long-term economic development plan in which tourism is the spearhead,” said […]
chat_bubble0 Comment
visibility1862 Views
Op-Ed: The great danger of an anti-tourist sentiment, with racist overtones
June 7, 2021
During the past 12 months, I have observed unexpected reactions and behaviors in our people, which may indicate signs of an anti-tourist sentiment with some racist overtones. While there are reports of irreverent and reckless behavior from young African American visitors, our expressions and comments on the news and social media have gone far beyond […]
chat_bubble0 Comment
visibility2198 Views
Avianca to resume direct San Juan/Bogotá route June 2
June 1, 2021
Air carrier Avianca announced it will resume operations between San Juan and Bogotá, Colombia on June 2, with direct flights that are expected to generate $1.5 million in economic benefits for Puerto Rico, island tourism officials said. Initially, the route will have two weekly flights, a number that is projected to increase during the summer […]
chat_bubble0 Comment
visibility1725 Views
El Conquistador Resort in Fajardo reopens after near 4-year closure
May 21, 2021
The Conquistador Resort, which was battered and shut down by Hurricane María in September 2017, will reopen partially, following COVID-19 protocols. During a ribbon-cutting ceremony at the historic property, owners Royale Blue Hospitality Group, which bought the property in 2019, confirmed that in the initial phase, 230 of the 700 rooms will be available. The […]
chat_bubble0 Comment
visibility6464 Views
Iberia to launch 3 weekly San Juan/Madrid flights starting July 2
May 19, 2021
Spain’s flagship airline, Iberia, will resume its San Juan/Madrid direct connections starting July 2, with three weekly flights out of the Luis Muñoz Marín International Airport (LMM). The traffic will represent $8.5 million in economic benefit for Puerto Rico over a year. Iberia will be operating the Madrid-San Juan route on Tuesdays, Fridays, and Sundays […]
chat_bubble0 Comment
visibility4348 Views
Corporate Ladder: Royal Sonesta San Juan appoints trio of execs
April 7, 2021
The Royal Sonesta San Juan hotel announced the appointment of three new executives to its ranks, which are featured in today’s edition of “Climbing the Corporate Ladder.” Industry veteran Michael Herrmann has been named the hotel’s general manager, Chagrin Olivo as the director of sales and marketing, and Joel Perdomo as director of food and beverage. […]
chat_bubble0 Comment
visibility2323 Views
Uber deactivates passenger account for violating guidelines while visiting Puerto Rico
March 22, 2021
Uber has deactivated a passenger’s account for violating their community guidelines while in Puerto Rico. This comes after the passenger, who allegedly was a tourist, was denounced on social media by residents after a video of her and another passenger defecating on the side of a busy road, in broad daylight, went viral last week. […]
chat_bubble0 Comment
visibility1738 Views
Police to patrol Isla Verde tourism strip overnight on weekends
March 18, 2021
In response to multiple incidents involving tourists reported in Carolina’s popular district of Isla Verde, the municipality is implementing stricter security measures by limiting transit on Isla Verde Avenue exclusively to locals between 10 p.m. and 5 a.m., Thursday through Sunday. The night patrol will be conducted by a team of 30 officers from Carolina’s […]
chat_bubble0 Comment
visibility4298 Views
Camuy River Caverns Park to reopen Mar. 24 after nearly 4-yr. shutdown
March 18, 2021
The Camuy River Caverns Park will reopen March 24, following a nearly four-year closure as a result of damages caused by Hurricane María in 2017. The park received a $68,000 contribution from the Puerto Rico Tourism Co. that will allow it to operate Wednesday through Sunday between 8 a.m. and 4:30 p.m., with visits to […]
chat_bubble0 Comment
visibility2167 Views
Puerto Rico Police to control traffic after curfew in San Juan tourist zones
March 16, 2021
As tourists continue to wreak havoc in San Juan, Condado and Isla Verde, the Puerto Rico Police Department has vowed to address the problem, announcing at a press conference that officers will be blocking transit in the popular tourism districts after 11 p.m. Those who are not staying in the area, residents, or employees will […]
chat_bubble0 Comment
visibility3105 Views
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
NIMB ON SOCIAL MEDIA