The Puerto Rico Tourism Co.’s fourth annual “Summer is Easy” promotion is outpacing last summer’s bookings, generating a 6 percent rise in participating partner room night sales in May and a 7 percent rise in June, versus the same months in 2015, the agency said Monday.
Comparatively, bookings through “Summer is Easy” partner Expedia are currently 9.7 percent above 2015 bookings. The promotion highlights how travel to Puerto Rico has never been easier — no passport is required for U.S. citizens, more than 70 direct flights from the U.S. to Puerto Rico daily — and how many things there are to do on the island
The promotion, combined with the agency’s “dedicated efforts to educate travelers about Zika misperceptions and how they can enjoy a worry free vacation in Puerto Rico is paying off,” Tourism Co. Executive Director Ingrid Rivera said.
“We have been working hard to ensure that travelers are educated about the Zika virus and understand that by following the CDC’s simple guidelines, they can have a worry-free experience on the island,” she said.
“By providing travelers with the facts and dispelling the misperceptions about Zika on the island, we have been able to show travelers that, unless they are pregnant or planning a family in the near future, the Zika virus is nothing to be afraid of. This early success with the ‘Summer Is Easy’ campaign suggests that informed travelers are choosing facts over fear and continuing to book Puerto Rico,” Rivera added.
The Tourism Co. has been working closely with the CDC and the Puerto Rico Department of Health to stay at the front line of defense against the virus.
“PRHTA hotels are actively and aggressively spraying the grounds using Department of Health-endorsed mosquito control companies,” said Puerto Rico Hotel & Tourism Association President Clarisa Jiménez.