Some $5 million has already been invested in the pre-Olympic basketball tournament that took place on the island this week. #NewsismyBusiness
Knowing how to manage a brand’s reputation and navigate the perils of cancel culture is a must for brands striving to survive and thrive in this environment. #NewsismyBusiness
Influencers are people with sizable social media followings who can influence their followers’ behavior as consumers. #NewsismyBusiness
In Puerto Rico, 2022 is a promising year for national consumer goods, including well-known brands as well as recently launched ones. Six companies offer a variety of high-quality products worth looking at. 1. Viande FoodsViande Foods LLC focuses on consumers’ health and wellbeing by making locally inspired products, rich in nutrients and flavor. The company […]
Global marketing strategies change immensely every day. They depend on systems, services and applications that facilitate the interaction of brands with consumers. This is the case of the TikTok social platform, which has already become the most downloaded app throughout 2020 and so far in 2021. Given the boom that the TikTok social network has […]
The easy access to them promotes free expression by creating communities that are of great interest to the brands that have ventured into the digital world, by maintaining their presence in the networks.
Plastic surgeries performed on brands occur in the imaginary, not in real life — like an actor who becomes unrecognizable. In the latter case, we know that only affects the person.
More than half, or 53 percent of Puerto Rico’s adult population, confirmed in a recent study that they have stopped buying products or services because of the island’s economic situation.
For the second consecutive year, Mexican beer brand Corona has been named the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.
Retailer Shoe Carnival will be expanding its line of women's footwear and to celebrate it, will host the “Festival de Moda VIP Primavera 2014,” a special event on Mar. 23, at the store located in Plaza Caparra in Guaynabo, featuring all of the new brands.
Dilemmas come in all forms and sizes when it comes to deciding how to push forward a brand in the environs of cyberspace.
The Puerto Rico Products Association and the Department of Economic Development and Commerce have partnered to promote and strengthen the consumption of locally produced goods and services, as a strategy for economic development and growth.
About 72.8 percent of the people in Puerto Rico who use social media are "fans" of a brand or follow it.
In its bid to continue developing research that impacts Puero Rico’s socioeconomic, behavioral and consumer trends, the Sales and Marketing Executives Association is conducting a study entitled: “La Marca Enredada” (“The Webbed Brand”) to determine the perception, use and attitudes people have about brands they access and follow on social networks.
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