Walmart, brands launch donation campaign to support Puerto Rico’s elderly
August 7, 2025
“Hazte Presente” initiative to benefit Pisadas de Amor Foundation islandwide. #NewsismyBusiness
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A&Answers: 87% of Puerto Ricans to watch Olympics as brands go for sponsorship gold
July 10, 2024
Some $5 million has already been invested in the pre-Olympic basketball tournament that took place on the island this week. #NewsismyBusiness
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What brands should know — and do — about cancel culture
January 2, 2024
Knowing how to manage a brand’s reputation and navigate the perils of cancel culture is a must for brands striving to survive and thrive in this environment. #NewsismyBusiness
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Influencer marketing’s influence to explode in coming years
December 29, 2023
Influencers are people with sizable social media followings who can influence their followers’ behavior as consumers. #NewsismyBusiness
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6 consumer goods brands to watch in ’22 in Puerto Rican market
January 31, 2022
In Puerto Rico, 2022 is a promising year for national consumer goods, including well-known brands as well as recently launched ones. Six companies offer a variety of high-quality products worth looking at. 1. Viande FoodsViande Foods LLC focuses on consumers’ health and wellbeing by making locally inspired products, rich in nutrients and flavor. The company […]
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Study shows TikTok is changing the way brands relate to their audiences
August 13, 2021
Global marketing strategies change immensely every day. They depend on systems, services and applications that facilitate the interaction of brands with consumers. This is the case of the TikTok social platform, which has already become the most downloaded app throughout 2020 and so far in 2021. Given the boom that the TikTok social network has […]
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Y&R Puerto Rico launches AI tool to measure value of brands on social networks
September 7, 2018
The easy access to them promotes free expression by creating communities that are of great interest to the brands that have ventured into the digital world, by maintaining their presence in the networks.
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Op Ed: The danger of playing blindly with your brand, the IHOP case
June 14, 2018
Plastic surgeries performed on brands occur in the imaginary, not in real life — like an actor who becomes unrecognizable. In the latter case, we know that only affects the person.
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SME study: 53% of P.R.’s adults scale back on purchases
October 28, 2016
More than half, or 53 percent of Puerto Rico’s adult population, confirmed in a recent study that they have stopped buying products or services because of the island’s economic situation.
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Corona heads Brandz Top 50 most valuable LatAm brands
September 26, 2014
For the second consecutive year, Mexican beer brand Corona has been named the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.
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Shoe Carnival to showcase new brands at Caparra store
March 17, 2014
Retailer Shoe Carnival will be expanding its line of women's footwear and to celebrate it, will host the “Festival de Moda VIP Primavera 2014,” a special event on Mar. 23, at the store located in Plaza Caparra in Guaynabo, featuring all of the new brands.
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‘Practical Techie:’ A logo or a face?
January 2, 2014
Dilemmas come in all forms and sizes when it comes to deciding how to push forward a brand in the environs of cyberspace.
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Products Association, gov’t. giving local goods a boost
September 14, 2012
The Puerto Rico Products Association and the Department of Economic Development and Commerce have partnered to promote and strengthen the consumption of locally produced goods and services, as a strategy for economic development and growth.
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SME study reveals social media users show brand loyalty
August 17, 2012
About 72.8 percent of the people in Puerto Rico who use social media are "fans" of a brand or follow it.
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SME Puerto Rico conducts social network brands study
July 16, 2012
In its bid to continue developing research that impacts Puero Rico’s socioeconomic, behavioral and consumer trends, the Sales and Marketing Executives Association is conducting a study entitled: “La Marca Enredada” (“The Webbed Brand”) to determine the perception, use and attitudes people have about brands they access and follow on social networks.
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