ATH Network launches rewards program via Facebook
November 6, 2013
The ATH Rewards program that EVERTEC Inc. and the ATH Network will kick off Friday on Facebook packs a double wallop: it's a tool for Puerto Rico merchants to grow their business and helps consumers save money through special offers and product discounts.
chat_bubble0 Comment
visibility4091 Views
Doral Bank offers solutions to help stretch your dollar
October 17, 2013
Doral Bank recently launched a new strategy called “Stretch your dollar with Doral” focusing on the benefits that its accounts and products offer, especially checking accounts that feature tools that help stretch a dollar.
chat_bubble0 Comment
visibility2254 Views
Oriental Mortgage goes after 1st-time homebuyers
September 17, 2013
Aware that buying a home can be daunting, Oriental Mortgage is launching a campaign to help first-time buyers ward off “Adquidofobia,” or buyer’s phobia of signing on the dotted line.
chat_bubble0 Comment
visibility2985 Views
PRHTA unveils ‘PUR Puerto Rico’ rewards program
September 10, 2013
The Puerto Rico Hotel & Tourism Association unveiled Monday details of a strategic alliance with local and international businesses that seeks to strengthen the island’s lure as a destination, to be known as “PUR Puerto Rico.”
chat_bubble0 Comment
visibility2645 Views
Puerto Rico Tourism Co. unveils strategy to grow sector
September 5, 2013
The Puerto Rico Tourism Company unveiled its economic development strategies Wednesday night, looking to maximize the potential growth of key areas such as new tourism niches, strengthening the quality of services provided to visitors, and increasing the number of tourists that visit the island.
chat_bubble0 Comment
visibility3215 Views
Ford opens ‘Auto Remedio’ nominations in Puerto Rico
August 27, 2013
Ford Motor Company is offering Puerto Rican drivers an opportunity to win a vehicle equipped with the Ford-exclusive advanced technologies, as part of the second phase of its “Auto Remedio” marketing campaign.
chat_bubble2 Comments
visibility3374 Views
Gov’t adopts ‘Puerto Rico, All- Star Island’ as new slogan
August 22, 2013
The Puerto Rico government announced Wednesday its latest institutional slogan, “Puerto Rico, All-Star Island,” to be used by all agencies to promote the island as “one of the best places in the world to invest.”
chat_bubble1 Comment
visibility4540 Views
Claro Puerto Rico launches campaign to fight HIV
August 7, 2013
Wireless carrier Claro Puerto Rico announced Tuesday the start of its (Claro)RED 2013 with the objective of further promoting the fight against AIDS and to achieve that by 2015, there are no children born with HIV.
chat_bubble0 Comment
visibility3046 Views
‘Marca País’ law creates team to conceive ID for Puerto Rico
July 24, 2013
Flanked by members of his cabinet, lawmakers and private sector representatives, Gov. Alejandro García-Padilla signed a law Tuesday to begin taking formal steps toward creating permanent branding for the island, which is expected to be shielded from political changes or administrative whims.
chat_bubble0 Comment
visibility3008 Views
Puerto Rico Tourism Co. bets on local tourists to promote island
June 28, 2013
The Puerto Rico Tourism Company unveiled Thursday its latest promotional campaign ¡Y nos fuimos! (“Here we go!”), an effort focused on promoting local tourism in Puerto Rico, while providing content for the rest of the world about the island’s beauty and current offers for international tourists.
chat_bubble0 Comment
visibility3807 Views
‘Follow2unfollow’ social media effort sweeps Cannes
June 25, 2013
“Follow2unfollow,” the Twitter-led campaign developed as a crime deterrent, won multiple Lion Awards recently at the Cannes Lions Festival in the south of France. The campaign, led by Starcom MediaVest Group Puerto Rico for the Puerto Rican government, won a Silver and a Bronze Public Relations Lions, a Bronze Promo & Activation Lion and a Bronze Media Lion.
chat_bubble0 Comment
visibility2954 Views
Tourism, hotels eager for active summer season
June 24, 2013
Some say "go east," others "go west." For Puerto Rico, "go south" offers promising prospects in terms of tourism.
chat_bubble0 Comment
visibility3168 Views
Tourism Co. launches ‘Summer is easy in Puerto Rico’ campaign
June 21, 2013
Puerto Rico is celebrating the beginning of summer by offering exceptional discounts on more than 60 hotels and flights to the island from select U.S. cities, when booking now through the "Summer is Easy in Puerto Rico" promotional campaign, Tourism Company Executive Director Ingrid Rivera announced Friday.
chat_bubble0 Comment
visibility3134 Views
Famous Dave’s launches Children’s Hospital benefit campaign
June 5, 2013
BBQ franchise Famous Dave’s, which opened its first restaurant in Puerto Rico earlier this year, announced Tuesday the start of a benefit campaign on behalf of the Children’s Hospital.
chat_bubble0 Comment
visibility3569 Views
FirstBank unveils brand ‘evolution’ campaign
May 9, 2013
“Emotions” — or the transformation of a frame of mind, typically accompanied by physiological and behavioral changes in the individual — is the title of FirstBank’s new brand campaign, representing the evolution of its previous institutional efforts.
chat_bubble1 Comment
visibility3055 Views
Loading stock data...
Brought to you by
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
NIMB ON SOCIAL MEDIA