As a result of a series of roundtables headed by the Central Office of Recovery, Reconstruction and Resiliency (COR3), its Executive Director Manuel Laboy signed two collaborative agreements with the medical devices and tourism sectors to provide data that allow the development of strategic marketing plans that promote investment in the island. “The reconstruction process […]
Hotel room reservations for the week that covers the end of 2021 are 41% higher than those registered for that same time in 2019, according to data from TravelClick, cited by Discover Puerto Rico. This increase coincides with when Puerto Rico will host Dick Clark’s New Year’s Rockin’ Eve, an event that will expose the […]
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), will use $50 million in American Rescue Plan Act funds (ARPA) during 2022 and 2023 to expand the marketing campaign throughout the US mainland and boost promotions beyond the already developed international markets. Discover Puerto Rico Chief Marketing Officer Leah Chandler confirmed the information during a […]
The series “Sounds like Puerto Rico” produced by Discover Puerto Rico has been nominated in five categories in the 45th Annual Suncoast Regional Emmy Awards, the island’s Destination Marketing Organization announce. This series was created to educate potential visitors about the island in an entertaining way, sparking inspiration and trip ideas for future visits, the […]
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), announced that Puerto Rico will be the host of Connect Marketplace 2022, an event that will bring some 2,000 tourism and hospitality professionals. This event will take place May 22-23, 2022, at the Puerto Rico Convention Center, using several hotel properties and the Distrito T-Mobile, with […]
Just think of the hundreds of compelling places across the globe — exotic beaches, tropical rain forests, charming villages, thriving cities — that could make for an ideal spot for a vacation or business event. Competition is fierce in the travel industry, during even the best of times. And that makes the work being done […]
The pace at which Puerto Rico’s tourism sector has been recovering since the start of the pandemic has been “astounding,” exceeding the Caribbean and US averages, said Discover Puerto Rico CEO Brad Dean during the organization’s monthly industry update. Citing its internal data, the DMO confirmed that June and July’s lodging demand pushed the year-to-date […]
The National Council of State Tourism Directors of the US Travel Association awarded Brad Dean the organization’s highest recognition, “State Tourism Director of the Year,” for the “exceptional results achieved under his leadership for the accelerated recovery of the visitor economy in Puerto Rico.” The award was announced during the US Travel Association Convention held […]
Discover Puerto Rico has partnered with local influencers, municipalities, and the Department of Natural and Environmental Resources (DNER) to identify eight off-the-beaten-path locations across the island, and is challenging visitors and locals to find them through a series of clues shared on its website and social media channels. “Travelers have developed a newfound appreciation for […]
Looking to promote the development of tourism in a “safe, healthy, and responsible way,” the Puerto Rico Tourism Company, Aerostar, and Discover Puerto Rico outlined a collaborative strategy to launch the new tourist orientation effort “Return the Love.” This initiative seeks to show the visitor the natural, historical and cultural benefits that Puerto Rico offers […]
Once upon a time, tourism in Puerto Rico meant just one thing: the beach. Recently, thanks to the promotional talents of Discover Puerto Rico and operators with vision, a second tourism frontier emerged and solidified on the island: exciting experiences and adventures in municipalities away from the beach, with Toro Verde leading the pack. The […]
The U.S. Centers for Disease Control and Prevention (CDC) has downgraded the risk of contracting COVID-19 in Puerto Rico to Level 2, or “moderate.” This means that individuals who are fully vaccinated may travel to the island without restrictions, Discover Puerto Rico confirmed. “The news bodes well for Puerto Rico’s tourism industry, which is already […]
Discover Puerto Rico is focusing on strategies to help stabilize the island’s economy through tourism and “drive visitor-powered employment and revenue to new records,” as per its 2021-22 Strategic Marketing Business Plan. The 109-page report calls for surpassing 2019 visitation numbers, increasing average daily rate (ADR) for hotel rooms, and attracting a more “conscientious traveler” […]
The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve this, the island’s Destination Marketing Organization seeks creative ways to reach the diaspora and forging partnerships with key community organizations […]
Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing to continued recovery on the horizon. Much of the island’s Destination Marketing Organization’s (DMO) success can be attributed to “the […]
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