HSMAI is an individual membership organization comprised of nearly 5,000 members from 35 countries and chapters worldwide.
The initiative seeks to boost the digital marketing efforts of tourism industry businesses.
Low infection rates and the relaxation of COVID-19 restrictions fuel economic recovery.
The island becomes the first Caribbean destination to create guides that can be accessed through Apple Maps on iPhone, iPad, and Mac.
Puerto Rico’s tourism industry wrapped up 2021 by setting new records in lodging income, room tax collections, and passenger arrivals, while the average stay of tourists increased by 5%, according to Discover Puerto Rico. The first big breakthrough was in accommodation revenue. In 2021, lodging in Puerto Rico surpassed the $1 billion mark for the […]
Discover Puerto Rico announced its partnership with the Pantone Color Institute to create a first of its kind color inspired by the hue of Puerto Rican sunlight. “Puerto Rico Sunshine,” a color created by Pantone, was developed based on the findings of Puerto Rican physicist and professor at the University of Puerto Rico Hector J. […]
The Puerto Rico Tourism Co. estimates that the economic impact resulting from the agreements reached during the International Tourism Fair (FITUR, in Spanish) event in Madrid, Spain will surpass $10 million through the potential alliances created. As part of the objectives set for this year, Tourism, together with Discover Puerto Rico and the Puerto Rican […]
A delegation from Discover Puerto Rico will arrive in Spain next Monday to participate in the new edition of the International Tourism Fair (FITUR) that will take place in Madrid Jan. 19-23. The group will take all possible precautions to avoid COVID-19 infections during the event that brings together thousands of people in one of […]
The video series “Sounds like Puerto Rico” received three nods during the 45th Annual Suncoast Regional Emmy Awards, held over the weekend. The videos produced by Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), were distinguished as best magazine series, cinematography, and editing. “Sounds like Puerto Rico” was nominated in five categories, including best […]
During the past two months, we have heard expressions from a small group of voices criticizing the Convention District, Discover Puerto Rico (DMO), and the government of Puerto Rico, for investing in the Dick Clark’s New Year’s Rockin’ Eve event, one of the most watched events in the United States. While we support that the use of all […]
As a result of a series of roundtables headed by the Central Office of Recovery, Reconstruction and Resiliency (COR3), its Executive Director Manuel Laboy signed two collaborative agreements with the medical devices and tourism sectors to provide data that allow the development of strategic marketing plans that promote investment in the island. “The reconstruction process […]
Hotel room reservations for the week that covers the end of 2021 are 41% higher than those registered for that same time in 2019, according to data from TravelClick, cited by Discover Puerto Rico. This increase coincides with when Puerto Rico will host Dick Clark’s New Year’s Rockin’ Eve, an event that will expose the […]
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), will use $50 million in American Rescue Plan Act funds (ARPA) during 2022 and 2023 to expand the marketing campaign throughout the US mainland and boost promotions beyond the already developed international markets. Discover Puerto Rico Chief Marketing Officer Leah Chandler confirmed the information during a […]
The series “Sounds like Puerto Rico” produced by Discover Puerto Rico has been nominated in five categories in the 45th Annual Suncoast Regional Emmy Awards, the island’s Destination Marketing Organization announce. This series was created to educate potential visitors about the island in an entertaining way, sparking inspiration and trip ideas for future visits, the […]
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), announced that Puerto Rico will be the host of Connect Marketplace 2022, an event that will bring some 2,000 tourism and hospitality professionals. This event will take place May 22-23, 2022, at the Puerto Rico Convention Center, using several hotel properties and the Distrito T-Mobile, with […]
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