Op-Ed: Under Dean’s ‘inspiring leadership,’ DMO guides island’s tourism boom
August 31, 2021
Just think of the hundreds of compelling places across the globe — exotic beaches, tropical rain forests, charming villages, thriving cities — that could make for an ideal spot for a vacation or business event. Competition is fierce in the travel industry, during even the best of times. And that makes the work being done […]
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Discover Puerto Rico: Pace of tourism recovery in recent months is ‘astounding’
August 19, 2021
The pace at which Puerto Rico’s tourism sector has been recovering since the start of the pandemic has been “astounding,” exceeding the Caribbean and US averages, said Discover Puerto Rico CEO Brad Dean during the organization’s monthly industry update. Citing its internal data, the DMO confirmed that June and July’s lodging demand pushed the year-to-date […]
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Discover Puerto Rico CEO gets US Travel Association award for heading recovery
August 18, 2021
The National Council of State Tourism Directors of the US Travel Association awarded Brad Dean the organization’s highest recognition, “State Tourism Director of the Year,” for the “exceptional results achieved under his leadership for the accelerated recovery of the visitor economy in Puerto Rico.” The award was announced during the US Travel Association Convention held […]
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Discover Puerto Rico launches campaign to promote island’s off-the-beaten-path locations
August 10, 2021
Discover Puerto Rico has partnered with local influencers, municipalities, and the Department of Natural and Environmental Resources (DNER) to identify eight off-the-beaten-path locations across the island, and is challenging visitors and locals to find them through a series of clues shared on its website and social media channels. “Travelers have developed a newfound appreciation for […]
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Puerto Rico tourism authorities launch ‘Return the Love’ campaign
August 6, 2021
Looking to promote the development of tourism in a “safe, healthy, and responsible way,” the Puerto Rico Tourism Company, Aerostar, and Discover Puerto Rico outlined a collaborative strategy to launch the new tourist orientation effort “Return the Love.” This initiative seeks to show the visitor the natural, historical and cultural benefits that Puerto Rico offers […]
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Op-Ed: Puerto Rico is poised to leverage its third frontier in tourism
July 28, 2021
Once upon a time, tourism in Puerto Rico meant just one thing: the beach. Recently, thanks to the promotional talents of Discover Puerto Rico and operators with vision, a second tourism frontier emerged and solidified on the island: exciting experiences and adventures in municipalities away from the beach, with Toro Verde leading the pack. The […]
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CDC downgrades COVID-19 risk in Puerto Rico to ‘moderate’
July 16, 2021
The U.S. Centers for Disease Control and Prevention (CDC) has downgraded the risk of contracting COVID-19 in Puerto Rico to Level 2, or “moderate.” This means that individuals who are fully vaccinated may travel to the island without restrictions, Discover Puerto Rico confirmed. “The news bodes well for Puerto Rico’s tourism industry, which is already […]
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Discover Puerto Rico seeks to drive tourism sector to ‘strongest ever’ results
July 9, 2021
Discover Puerto Rico is focusing on strategies to help stabilize the island’s economy through tourism and “drive visitor-powered employment and revenue to new records,” as per its 2021-22 Strategic Marketing Business Plan. The 109-page report calls for surpassing 2019 visitation numbers, increasing average daily rate (ADR) for hotel rooms, and attracting a more “conscientious traveler” […]
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Discover Puerto Rico forms partnerships to reach Puerto Rican diaspora
June 21, 2021
The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve this, the island’s Destination Marketing Organization seeks creative ways to reach the diaspora and forging partnerships with key community organizations […]
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Consumers exposed to Discover Puerto Rico’s media ‘88% more likely to visit’
June 17, 2021
Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing to continued recovery on the horizon. Much of the island’s Destination Marketing Organization’s (DMO) success can be attributed to “the […]
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DMO: Travel advisors have become experts in selling Puerto Rico
June 14, 2021
As consumers feel more comfortable traveling, many in the travel industry predict that travel advisors will play an enhanced role in helping them choose their destinations and travel safely, said Discover Puerto Rico. That said, the island’s Destination Marketing Organization has partnered with these professionals to educate and provide them with tools to promote the […]
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Discover Puerto Rico remains ‘optimistic’ for tourism sector recovery
May 19, 2021
As Discover Puerto Rico continues to work closely with partners on and off-Island to accelerate the economic recovery that is underway, it is citing positive trends pointing toward what it called “the great recovery of travel and tourism.” “Consumers want to travel, and while some are determined to travel regardless of the health outlook, others […]
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Puerto Rico top destination among online searches year-to-date, says Google
April 16, 2021
People across the globe are itching to travel once again, and based on Google searches, Puerto Rico is “the fastest-growing destination in the world,” Discover Puerto Rico, the island’s Destination Marketing Organization (DMO) confirmed. According to recent travel search data calculated by Destination Insights with Google, which monitors travel trends, Puerto Rico is the top […]
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Discover Puerto Rico pulls local biz reps into new advisory board
April 8, 2021
In an effort to collaborate with local business leaders in the tourism, events, and advertising sectors, Discover Puerto Rico gathered a group of key local leaders to support its initiatives through a Local Advisory Board. The group’s mission is “to work together strategically to continue growing local businesses and improve the economic health of all […]
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Discover Puerto Rico, Chamber of Commerce of the West team up to promote tourism
March 23, 2021
Discover Puerto Rico and the Puerto Rico Chamber of Commerce of the West have signed a collaboration agreement to work together to spread the word on the tourism efforts being carried out in the region. “We’re honored to formally establish a collaboration agreement, allowing us to reach out to the members of the organization and […]
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