DMO: Travel advisors have become experts in selling Puerto Rico
June 14, 2021
As consumers feel more comfortable traveling, many in the travel industry predict that travel advisors will play an enhanced role in helping them choose their destinations and travel safely, said Discover Puerto Rico. That said, the island’s Destination Marketing Organization has partnered with these professionals to educate and provide them with tools to promote the […]
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Discover Puerto Rico remains ‘optimistic’ for tourism sector recovery
May 19, 2021
As Discover Puerto Rico continues to work closely with partners on and off-Island to accelerate the economic recovery that is underway, it is citing positive trends pointing toward what it called “the great recovery of travel and tourism.” “Consumers want to travel, and while some are determined to travel regardless of the health outlook, others […]
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Puerto Rico top destination among online searches year-to-date, says Google
April 16, 2021
People across the globe are itching to travel once again, and based on Google searches, Puerto Rico is “the fastest-growing destination in the world,” Discover Puerto Rico, the island’s Destination Marketing Organization (DMO) confirmed. According to recent travel search data calculated by Destination Insights with Google, which monitors travel trends, Puerto Rico is the top […]
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Discover Puerto Rico pulls local biz reps into new advisory board
April 8, 2021
In an effort to collaborate with local business leaders in the tourism, events, and advertising sectors, Discover Puerto Rico gathered a group of key local leaders to support its initiatives through a Local Advisory Board. The group’s mission is “to work together strategically to continue growing local businesses and improve the economic health of all […]
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Discover Puerto Rico, Chamber of Commerce of the West team up to promote tourism
March 23, 2021
Discover Puerto Rico and the Puerto Rico Chamber of Commerce of the West have signed a collaboration agreement to work together to spread the word on the tourism efforts being carried out in the region. “We’re honored to formally establish a collaboration agreement, allowing us to reach out to the members of the organization and […]
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Op-Ed: Tourism is our main comeback tool and we all must protect our destination
March 15, 2021
A few days ago, The Guardian published a serious but accurate story about the aggressive and reckless behavior displayed by some of our nonresident tourists. While the article emphasized the lack of police enforcement as a key concern, it poorly reflects on our destination, potentially affecting the 6,000 businesses and 80,000 employees in our 17 […]
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Women make their mark on Puerto Rico’s tourism sector
March 9, 2021
Puerto Rico’s women entrepreneurs are making their mark on the island’s tourism sector, from a number of angles. On the one hand, there are those working on the Airbnb platform, which in 2018 had more than 5,000 hosts in Puerto Rico. At present 50% of the island’s hosts on Airbnb are women, the platform confirmed. […]
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Discover Puerto Rico hosts virtual roundtables to boost future groups business
March 2, 2021
Looking to lead a successful recovery in the meetings, incentive, conventions and event (MICE) segment, Discover Puerto Rico has developed a series of meeting planner roundtables to educate partners about client trends and perspectives related to booking live events in the future. The roundtables also provide insight on the state of the meetings industry, direct […]
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Op-Ed: By partnering with Travel Advisors, Discover Puerto Rico visitors ready to return, post COVID-19
February 23, 2021
A year ago, my organization was planning to bring about 40 US-based travel advisors to Puerto Rico, so they would have a first-hand look at the many splendors the island has to offer. Doing so gives them knowledge and insights they can share with thousands of consumers relying on them for travel advice. But that […]
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Discover Puerto Rico focused on attracting ‘responsible’ travelers
February 18, 2021
Puerto Rico’s Destination Marketing Organization, Discover Puerto Rico, has been following the pent-up demand that has been building up among people who have been unable to travel but are still dreaming of their next vacation. The organization’s focus has been inspiring responsible travelers by positioning Puerto Rico as a safe destination, while keeping the brand […]
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DMO creates guide to promote Puerto Rico towns, businesses
January 26, 2021
Discover Puerto Rico, the island’s destination marketing organization has developed a “Municipal Economic Development Guide,” a handbook to help promote economic development in towns to propel the creation of additional jobs through tourism. The guide features sales, marketing, and communication tools to assist mayors, tourism directors, and businesses that serve the tourism sector, to help […]
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Op-Ed: Discover Puerto Rico and its commitment to small businesses
January 22, 2021
In Puerto Rico, prior to the COVID-19 pandemic, small and medium businesses (SME) accounted for about 75% of all private employment; and nearly 85% of the 6,000 tourism-related businesses were SME. These facts create an urgency to restore external tourism, as soon as possible. On the other hand, reopening tourism-related businesses and managing their recovery […]
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Discover Puerto Rico: US travelers make island most-searched destination
January 19, 2021
With COVID-19 vaccine distribution taking hold across the US, consumers are feeling the end of the pandemic is near, according to recent research shared by Discover Puerto Rico. According to new research from online travel marketplace KOALA, after analyzing the Google data, Puerto Rico was revealed as number one in the list of places that […]
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Discover Puerto Rico gets $15.8M in CARES Act funds to ‘revive tourism’
January 5, 2021
Destination marketing organization Discover Puerto Rico has received $15.8 million in funding through the Coronavirus Aid, Relief, and Economic Security (CARES) Act to promote the island as a safe place to visit once the COVID-19 pandemic recedes. Discover Puerto Rico CEO Brad Dean told this media outlet that the funding — which has been granted […]
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Brad Dean appointed vice chair of US Travel and Tourism Advisory Board
December 8, 2020
Discover Puerto Rico’s CEO Brad Dean has been appointed vice chair of the US Travel and Tourism Advisory Board (TTAB), for a two-year term. This Board advises the Secretary of Commerce on matters relating to the US travel and tourism industry. This Board advises on government policies and programs that affect the US travel and […]
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