Edward Bernays, the father of public relations, published his book Propaganda in 1928. This text was considered innovative at the time and raises the importance of opinion leaders and persuasive messages to mobilize individuals, influence their behaviors and habits of speech. consumption. Twenty-one years later, George Orwell published the famous 1984, a dystopian novel set […]
Facebook, the beleaguered social media platform is up to new devices with a revamped branding it calls Meta and an offshoot enterprise described as FB metaverse, or its multiple reality web. So, what is CEO Mark Zuckerberg up to now? Facebook defines its proposed metaverse as “a set of virtual spaces where you can create […]
Facebook and Cisneros Interactive announced the launch of “Activa la Temporada,” a hub geared toward digital acceleration, that allows advertisers, agencies, and developers to access personalized content according to their level of e-commerce adoption and needs. It is available in Spanish for countries served by the Facebook and Cisneros partnership: Ecuador, Uruguay, Paraguay, Bolivia, Guatemala, […]
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
