DuartePino, SeriouslyCreative ally for business growth
May 12, 2016
Driven by the need to contribute to the economic development of the island, DuartePino and SeriouslyCreative announced a new strategic alliance to help established companies reboot their strategies for business growth.
chat_bubble0 Comment
visibility3313 Views
LatAm marketing accelerator INDY scouts for startups
February 25, 2016
INDY, the first marketing accelerator in Latin America, announced an open call to apply for a six-month program focused on helping post-seed startups develop marketing plans to fuel their growth.
chat_bubble0 Comment
visibility3465 Views
PharMaHealth Group revs up LatAm expansion
February 19, 2016
Miami-based PharMaHealth Group, owner of local pharmaceutical marketing firms PharMaCon and Health Partners, is in the midst of an ambitious expansion to Latin America and the U.S. Hispanic market, as it seeks to grow along with its clients.
chat_bubble0 Comment
visibility4579 Views
Segarra named to board of global trade organization
July 22, 2015
Global trade organization Destination Marketing Association International (DMAI) has announced the appointment of Milton Segarra, CEO of Meet Puerto Rico to its board of directors.
chat_bubble0 Comment
visibility3425 Views
Consumer engagement is not an accident, it’s by design
May 11, 2015
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products, said Nir Eyal, the author of "Hooked: How to Build Habit-Forming Products.”
chat_bubble0 Comment
visibility4055 Views
SME to discuss ‘what’s next’ in May 7-8 conference
April 23, 2015
The Puerto Rico Sales and Marketing Executives Association will hold its annual conference on May 7-8, from 8:30 a.m. to 7:30 p.m., at the Sheraton Puerto Rico Hotel & Casino titled, focusing on “What’s next?” for the industry.
chat_bubble0 Comment
visibility3422 Views
Facebook includes Gustazos in global success stories list
April 21, 2015
Social media giant Facebook recently added Puerto Rican online marketing company Gustazos.com to its list of “success stories,” praising the firm’s use of the platform to further its business.
chat_bubble0 Comment
visibility6446 Views
‘Mother of all Tomatoes’ campaign promotes harvest
February 5, 2015
Santa Isabel-based fresh produce distributor Caribbean Produce Exchange recently launched a new marketing campaign under the “The Mother of All Tomatoes” slogan to promote and support the local tomato harvest produced by the Gargiulo Puerto Rico farm, which is a partner in the effort, said Gualberto Rodríguez III, president of CPE.
chat_bubble0 Comment
visibility4106 Views
Freelancers band together to offer range of services
January 26, 2015
More than 500 independent professionals have joined a network that aims to generate and identify work opportunities in Puerto Rico, with the idea of navigating the current economic conditions.
chat_bubble0 Comment
visibility3963 Views
Mojo Tags: Next-generation marketing tool unveiled in PR
May 9, 2014
Mojo Tags, a next-generation tool designed to drive advertising and marketing efforts into the next level of interactivity, has officially been introduced to the local market by a company looking to use Puerto Rico as a global launching pad for the technology.
chat_bubble0 Comment
visibility4581 Views
‘Rums of Puerto Rico’ gets new brand identity
May 5, 2014
Backed by a market study that measured the level of recognition on the origin and other attributes of rum, the Puerto Rico Industrial Development Company and its Rums of Puerto Rico program, unveiled a new uality seal that, for the first time, will uniformly identify rums manufactured locally.
chat_bubble0 Comment
visibility3496 Views
SME annual conference to focus on creativity, innovation
April 1, 2014
The Sales and Marketing Executives of Puerto Rico will focus this year’s conference on the development of creative business strategies, which are key to helping companies face and survive the challenges associated with the island’s current economic conditions.
chat_bubble0 Comment
visibility3287 Views
SME Sales Summit to focus on educating sales forces
February 7, 2014
Recognizing that sales are the engine to move the economy forward, the Puerto Rico Sales and Marketing Association will present international speaker Milton Olave during its upcoming SME Sales Summit conference.
chat_bubble0 Comment
visibility3222 Views
Meet Puerto Rico launches new branding campaign
January 29, 2014
Meet Puerto Rico, the organization responsible for marketing and selling Puerto Rico to the meetings and conventions market, launched its new branding and image campaign Tuesday, with the slogan “On a tropical island. In the Caribbean.”
chat_bubble0 Comment
visibility4517 Views
Pandora Radio taps into Puerto Rico’s music, ad mix
January 21, 2014
After achieving massive popularity among Puerto Rico music lovers in recent years, Pandora Radio has been quietly carving a niche for itself since late 2013 as a multi-faceted digital advertising vehicle capable of reaching audiences in a very targeted manner.
chat_bubble0 Comment
visibility8220 Views
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
NIMB ON SOCIAL MEDIA