Social media giant Facebook recently added Puerto Rican online marketing company Gustazos.com to its list of “success stories,” praising the firm’s use of the platform to further its business.
Santa Isabel-based fresh produce distributor Caribbean Produce Exchange recently launched a new marketing campaign under the “The Mother of All Tomatoes” slogan to promote and support the local tomato harvest produced by the Gargiulo Puerto Rico farm, which is a partner in the effort, said Gualberto Rodríguez III, president of CPE.
More than 500 independent professionals have joined a network that aims to generate and identify work opportunities in Puerto Rico, with the idea of navigating the current economic conditions.
Mojo Tags, a next-generation tool designed to drive advertising and marketing efforts into the next level of interactivity, has officially been introduced to the local market by a company looking to use Puerto Rico as a global launching pad for the technology.
Backed by a market study that measured the level of recognition on the origin and other attributes of rum, the Puerto Rico Industrial Development Company and its Rums of Puerto Rico program, unveiled a new uality seal that, for the first time, will uniformly identify rums manufactured locally.
The Sales and Marketing Executives of Puerto Rico will focus this year’s conference on the development of creative business strategies, which are key to helping companies face and survive the challenges associated with the island’s current economic conditions.
Recognizing that sales are the engine to move the economy forward, the Puerto Rico Sales and Marketing Association will present international speaker Milton Olave during its upcoming SME Sales Summit conference.
Meet Puerto Rico, the organization responsible for marketing and selling Puerto Rico to the meetings and conventions market, launched its new branding and image campaign Tuesday, with the slogan “On a tropical island. In the Caribbean.”
After achieving massive popularity among Puerto Rico music lovers in recent years, Pandora Radio has been quietly carving a niche for itself since late 2013 as a multi-faceted digital advertising vehicle capable of reaching audiences in a very targeted manner.
The Puerto Rico Hotel & Tourism Association unveiled Monday details of a strategic alliance with local and international businesses that seeks to strengthen the island’s lure as a destination, to be known as “PUR Puerto Rico.”
Today’s generation lives in a multiscreen world, where people are connected all day, to the point that they are called “Generation-C,” due to their digital and participatory nature, their link to mobile devices and the type of relationships they develop through the Internet.
Social media did a full turn of the screw in recent times and along the way created a new paradigm for product marketing.
Young & Rubicam unveiled Wednesday its new shopper marketing division, known as Labstore, through which it will develop strategies that “positively engage shoppers at the point of sale.”
The main problem with the “national brand” that we have tried to develop is that we ourselves have sabotaged it. Many initiatives have been rejected for the sake of the continued polarization of forces distilled in circles demanding foolish leadership roles.
Sales leader and coach Randall Harvey, who delivered one of the keynote addresses during last week’s Sales and Marketing Executives annual convention, believes creating value, rather than cornering clients and potential prospects, is the key to successful sales.
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