With innovation at the core of its 150th anniversary of JWT, the local team of JWT San Juan is getting ready to renew its commitment to the pioneering spirit that has distinguished the global agency since its founding by ad man J. Walter Thompson.
Framed in a creative vibe and in the company of clients, employees, artists and advertising industry executives, agency Lopito, Ileana & Howie recently opened its remodeled workspace, marking 42 years in business.
Midway through 2014, it may be too early yet to say for sure whether Puerto Rico's advertising industry will grow, stay flat or lose ground this year but one thing is sure: even in these difficult economic times for the island, some agencies are growing and clients continue to advertise.
JWT San Juan, which has a strong track record in innovation and effectiveness in social media, was the most awarded advertising agency at the 2014 SME Digital Forum held last week.
Mojo Tags, a next-generation tool designed to drive advertising and marketing efforts into the next level of interactivity, has officially been introduced to the local market by a company looking to use Puerto Rico as a global launching pad for the technology.
DDB Latina Puerto Rico/EJE Sociedad Publicitaria recently added the Coca-Cola brand as well as Open Mobile to its roster of clients, after competing successfully for both clients, the agency announced Tuesday.
J. Walter Thompson San Juan, Badillo Saatchi & Saatchi and DDB Latina were the runaway winners of this year’s 32nd edition of the Cúspide Festival, an annual awards competition sponsored by the Puerto Rico Association of Advertising Agencies.
Popular Inc. announced Tuesday a new institutional campaign offering clients who use its Mi Banco services the chance to promote their businesses or entities for free through several outlets, bank officials said.
Author and publicist Tim Williams, who was in town last week to speak to members of the Association of Advertising Agencies of Puerto Rico, suggested that the industry must adopt a new mindset to become better allies to their clients in response to tightening budgers and changing landscapes.
Meet Puerto Rico, the organization responsible for marketing and selling Puerto Rico to the meetings and conventions market, launched its new branding and image campaign Tuesday, with the slogan “On a tropical island. In the Caribbean.”
After achieving massive popularity among Puerto Rico music lovers in recent years, Pandora Radio has been quietly carving a niche for itself since late 2013 as a multi-faceted digital advertising vehicle capable of reaching audiences in a very targeted manner.
Advertising agency DDB Latina Puerto Rico announced Monday it has won the Impact Award, bestowed by parent agency DDB Worldwide.
Puerto Rico’s performance at this year’s Cannes Lions International Festival of Creativity — where it won a record 12 awards for locally produced campaigns — has set the bar high for the advertising industry, which is now looking to position the island at the forefront of global creativity.
Flanked by members of his cabinet, lawmakers and private sector representatives, Gov. Alejandro García-Padilla signed a law Tuesday to begin taking formal steps toward creating permanent branding for the island, which is expected to be shielded from political changes or administrative whims.
Young & Rubicam unveiled Wednesday its new shopper marketing division, known as Labstore, through which it will develop strategies that “positively engage shoppers at the point of sale.”
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NIMB ON SOCIAL MEDIA