DirecTV offers 20 P.R. nonprofits free advertising space
November 3, 2015
DirecTV Puerto Rico recently launched a new corporate initiative dubbed “The Forum,” through which it will donate airtime to 20 nonprofit organizations, so they can promote their causes, needs, fundraising events and achievements, company officials said.
chat_bubble1 Comment
visibility3785 Views
Puma Energy expanding Puerto Rico operation in ’15
February 24, 2015
Puma Energy Caribe has ambitious plans on its horizon this year, including the expansion of its liquefied petroleum gas line and its vehicle service centers islandwide, Eduardo Galíndez, commercial manager for the petroleum company said Monday.
chat_bubble0 Comment
visibility4376 Views
DDB Latina Puerto Rico lands Puma Energy account
February 20, 2015
Puma Energy Caribe, LLC recently selected DDB Latina Puerto Rico to handle its advertising, public relations, media and digital platforms in the local market, developing strategic plans to solidify the brand and its leadership in the category, the agency announced Thursday.
chat_bubble0 Comment
visibility5223 Views
Freelancers band together to offer range of services
January 26, 2015
More than 500 independent professionals have joined a network that aims to generate and identify work opportunities in Puerto Rico, with the idea of navigating the current economic conditions.
chat_bubble0 Comment
visibility3834 Views
JWT global ad agency looks to future as it turns 150
December 10, 2014
With innovation at the core of its 150th anniversary of JWT, the local team of JWT San Juan is getting ready to renew its commitment to the pioneering spirit that has distinguished the global agency since its founding by ad man J. Walter Thompson.
chat_bubble0 Comment
visibility3542 Views
Lopito, Ileana & Howie opens remodeled office space
September 8, 2014
Framed in a creative vibe and in the company of clients, employees, artists and advertising industry executives, agency Lopito, Ileana & Howie recently opened its remodeled workspace, marking 42 years in business.
chat_bubble0 Comment
visibility4267 Views
Puerto Rico’s ad industry expands, hiring in digital
July 3, 2014
Midway through 2014, it may be too early yet to say for sure whether Puerto Rico's advertising industry will grow, stay flat or lose ground this year but one thing is sure: even in these difficult economic times for the island, some agencies are growing and clients continue to advertise.
chat_bubble0 Comment
visibility4056 Views
JWT San Juan sweeps SME digital advertising awards
May 22, 2014
JWT San Juan, which has a strong track record in innovation and effectiveness in social media, was the most awarded advertising agency at the 2014 SME Digital Forum held last week.
chat_bubble0 Comment
visibility3686 Views
Mojo Tags: Next-generation marketing tool unveiled in PR
May 9, 2014
Mojo Tags, a next-generation tool designed to drive advertising and marketing efforts into the next level of interactivity, has officially been introduced to the local market by a company looking to use Puerto Rico as a global launching pad for the technology.
chat_bubble0 Comment
visibility4437 Views
DDB lands Coca-Cola, Open Mobile clients, nabs awards
May 7, 2014
DDB Latina Puerto Rico/EJE Sociedad Publicitaria recently added the Coca-Cola brand as well as Open Mobile to its roster of clients, after competing successfully for both clients, the agency announced Tuesday.
chat_bubble0 Comment
visibility2885 Views
Advertising creativity rewarded at Cúspide 2014 festival
May 5, 2014
J. Walter Thompson San Juan, Badillo Saatchi & Saatchi and DDB Latina were the runaway winners of this year’s 32nd edition of the Cúspide Festival, an annual awards competition sponsored by the Puerto Rico Association of Advertising Agencies.
chat_bubble0 Comment
visibility3653 Views
Popular gives clients free ads through new campaign
April 9, 2014
Popular Inc. announced Tuesday a new institutional campaign offering clients who use its Mi Banco services the chance to promote their businesses or entities for free through several outlets, bank officials said.
chat_bubble0 Comment
visibility2886 Views
Expert: Ad agencies must become their client’s allies
February 10, 2014
Author and publicist Tim Williams, who was in town last week to speak to members of the Association of Advertising Agencies of Puerto Rico, suggested that the industry must adopt a new mindset to become better allies to their clients in response to tightening budgers and changing landscapes.
chat_bubble0 Comment
visibility2918 Views
Meet Puerto Rico launches new branding campaign
January 29, 2014
Meet Puerto Rico, the organization responsible for marketing and selling Puerto Rico to the meetings and conventions market, launched its new branding and image campaign Tuesday, with the slogan “On a tropical island. In the Caribbean.”
chat_bubble0 Comment
visibility4307 Views
Pandora Radio taps into Puerto Rico’s music, ad mix
January 21, 2014
After achieving massive popularity among Puerto Rico music lovers in recent years, Pandora Radio has been quietly carving a niche for itself since late 2013 as a multi-faceted digital advertising vehicle capable of reaching audiences in a very targeted manner.
chat_bubble0 Comment
visibility8016 Views
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
NIMB ON SOCIAL MEDIA