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With hurricane season underway and 74% of visitors citing beaches as their main draw, Don Q’s Swim Responsibly campaign delivers a clear safety message.
In-Brief
Don Q launches ‘Swim Responsibly’ tourism safety campaign
NIMB Staff August 27, 2025

Initiative combines prevention and celebration to promote beach safety across Puerto Rico. #NewsismyBusiness

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A screen capture of bottles from Puerto Rico’s rum brands featured in a promotional campaign by the Rums of Puerto Rico program.
Featured, General Biz News
Puerto Rico launches artisanal rum brands in US market
NIMB Staff June 26, 2025

Craft labels expand the island’s global reputation as the ‘Rum Capital of the World.’ #NewsismyBusiness

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Featured, Retail
Support local: Made in Puerto Rico gifts for the holidays
Maria Miranda November 26, 2024

From specialty coffee to rum and artisan goods, local options can make meaningful presents. #NewsismyBusiness

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In-Brief
Rums of Puerto Rico to launch educational tour across Texas
NIMB Staff November 8, 2024

There will be seminars and special tastings at Total Wine & More stores and select rum bars across Texas. #NewsismyBusiness

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Lifestyle
Don Q underscores rum production, aging process through the art of photography
Contributor April 24, 2023

The advertising visuals used in the rum campaign are coming out of the same barrel where the product was aged. #NewsismyBusiness

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In-Brief
Destilería Serrallés adds Don Q Reserva 7 años to its portfolio
Contributor July 23, 2020

Destilería Serrallés Inc., the Puerto Rican producer of Don Q, announced the launch of Don Q Reserva 7, the latest addition to its curated portfolio of aged rums made at its distillery in the southern town of Ponce. The distillery’s continuous focus on expanding its aged and super premium offering aligns with increased consumer demand […]

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In-Brief
Don Q debuts special edition, double aged sherry cask finish rum
Contributor June 3, 2019

Destilería Serrallés Inc., producer of Puerto Rico’s premium rum Don Q, launched the new Double Aged Sherry Cask Finish Rum for the Puerto Rico market. Destilería Serrallés’ sixth-generation rum maker, Roberto Serrallés and Master Blender, Jaiker Soto, debuted the new rum as part of the distillery’s continued focus on unique barrel-aged expressions. The product will […]

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In-Brief
Don Q Rum launches annual ‘National Coquito Day’ celebration Dec. 21
Contributor November 16, 2018

Destilería Serrallés, producers of Don Q rum, took on the task of formalizing this tradition into a national holiday.

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In-Brief
Destilería Serrallés resumes rum production in Ponce
Contributor October 31, 2017

Destilería Serrallés Inc., producer of Don Q rums, has resumed its production and export operations after a brief disruption caused by Hurricane María’s path through Puerto Rico, the company confirmed.

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In-Brief
Destilería Serrallés begins recovery work in Ponce
Contributor October 6, 2017

Destilería Serrallés Inc. said Thursday its work teams have been engaged in completing a rigorous assessment of the state of its Ponce facilities in Mercedita and Reparada after the passage of Hurricane María through the island.

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QUOTE OF THE WEEK:

“After 10 years of Act 247-2015 [Law for the Promotion of Reusable Bags and the Regulation of the Use of Plastic Bags], we must seriously examine whether public policy has produced the expected effects.

 

We need to see the full picture: protecting the environment, weighing costs for consumers and ensuring viability for retailers. Our duty is to consider amendments or new strategies that bring a fair and effective balance for Puerto Rico.”

 

— Sen. Nitza Morán, chairwoman, Puerto Rico Senate Committee on Economic Development, Small Business, Banking, Commerce, Insurance and Cooperativism

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