‘Practical Techie:’ Social media branding grinds slowly, yet finely
August 6, 2013
Social media did a full turn of the screw in recent times and along the way created a new paradigm for product marketing.
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Y&R launches ‘Labstore’ division to track shopper trends
May 16, 2013
Young & Rubicam unveiled Wednesday its new shopper marketing division, known as Labstore, through which it will develop strategies that “positively engage shoppers at the point of sale.”
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Op-Ed: Forbidden brand
May 8, 2013
The main problem with the “national brand” that we have tried to develop is that we ourselves have sabotaged it. Many initiatives have been rejected for the sake of the continued polarization of forces distilled in circles demanding foolish leadership roles.
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Harvey: ‘Aggressive sales are a thing of the past’
April 8, 2013
Sales leader and coach Randall Harvey, who delivered one of the keynote addresses during last week’s Sales and Marketing Executives annual convention, believes creating value, rather than cornering clients and potential prospects, is the key to successful sales.
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Sales & Marketing Execs to hold 11th annual convention
April 2, 2013
The Puerto Rico Sales and Marketing Executives Association will host its 11th annual convention April 3-5, with a full agenda of panel discussions at the Convention Center.
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Google Engage launches in Puerto Rico
November 23, 2012
Google Engage, a program created by Google to teach the ‘ins-and-outs’ of online advertising, is now available in Puerto Rico to give users the chance to train, learn and become certified in free tools like “Apps,” “AdWords” and “Analytics,” the company announced.
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Tourism Chief: DMO will create new industry jobs
September 24, 2012
Puerto Rico Tourism Company Executive Director Luis Rivera Marín reiterated the government’s commitment to developing the tourism industry through the creation of a Destination Management Organization, which should increase the sector’s economic contributions and generate more jobs.
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Op-Ed: The power of ‘word-of-mouth’ marketing
March 28, 2012
Even in an age of modern and high-tech communication, the most powerful and effective means of generating new business is word-of-mouth. People turn to trusted friends or colleagues for recommendations regarding product or service providers.
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Expert: Comprehensive marketing strategies key to long-term business success
February 23, 2012
The competitive business world we live in, coupled with the mounting pressures of successfully keeping new and established operations afloat despite the economic challenges, requires comprehensive, long-term planning that incorporates every aspect of the operation.
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Op Ed: Creating a successful marketing strategy
January 24, 2012
Sales and advertising are often associated with marketing. While these are an important part of marketing, there is a horde of other tools and tactics. These tools help to enhance your business’ attractiveness and customer visibility. Using these resources along with careful research and planning, help to yield a successful marketing strategy.
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Hoopster Barea using image, sponsorship deals to benefit foundation
October 17, 2011
Puerto Rico has always had a soft spot for its outstanding athletes, including advertising and marketing executives, which recently have been hot on the pursuit of one particular player, NBA Point Guard José Juan Barea.
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PRHTA looks to support creation of destination marketing organization
February 21, 2011
Saying the historical “flip-flopping” of tourism marketing campaigns for Puerto Rico has “confused the hell out of everybody,” the Puerto Rico Hotel and Tourism Association has set the ball rolling on establishing a destination marketing organization, or DMO, for the island.
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