Sales and Marketing Executives Assoc. opens call for excellence awards
September 10, 2020
The Puerto Rico Sales and Marketing Executives Association (SME, in Spanish) is encouraging brands to participate in the call for the 2020 Marketing Excellence Awards, confirming that the nomination process is online and runs until Sept. 18, 2020. The marketing teams from companies, as well as advertising, digital, public relations or promotions agencies, can nominate […]
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Puerto Rican brand Goya keeps title as ‘most recognized brand’ in annual study
October 25, 2019
Food brand Goya kept its title as Puerto Rico’s most recognized and remembered brand according to the results of the annual “Marcas que Marcan” study commissioned by the Puerto Rico Sales and Marketing Association to Gaither International. The familiar brand garnered 24% of the consumer’s recognition and is followed by Nike and Coca-Cola — which […]
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’19 SME Digital Forum to focus on content, data, innovation on May 16th
May 3, 2019
The SME Digital Forum, organized by the Puerto Rico Sales and Marketing Executives Association, is slated to return to the Puerto Rico Convention Center May 16th with a lineup of speakers and the presentation of the most recent study on local digital and mobile habits. “This year, the SME Digital Forum’s educational program will expand […]
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Goya tops the list of brands most-recognized by P.R. consumers
October 18, 2018
Goya is followed by Toyota, Nike, Coca-Cola, Ace, Clorox and Casera, which made its debut in the most remembered list.
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30 finalists vying for SME P.R.’s Marketing Excellence Awards
October 2, 2018
The Puerto Rico Sales and Marketing Executives Association announced the finalists, 30 in total, of this year’s Marketing Excellence Awards in 2018.
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Despite Hurricane María’s wrath, P.R.’s internet use jumps to 75%
May 18, 2018
The use of the internet in Puerto Rico continued its upward trend in 2018 after the passage of Hurricane María, reaching an incidence of 75 percent among users 12 years and older, equivalent to 2.2 people, according to the results of the 2018 Digital & Mobile Behavioral Study.
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Futurologist Nikos Acuña heads list of SME Digital Forum speakers
May 10, 2018
Under the slogan “Bringing Data to Life,” the Sales and Marketing Executives Association will hold its annual Digital Forum, May 17 at the Puerto Rico Convention Center, featuring local speakers as well as from the U.S. mainland and Latin America.
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Study: Women ‘wield the power’ in PR consumer market
May 18, 2017
On an island where 52.3 percent of the population is female, there is no doubt that when it comes to driving the local economy, women are at the wheel, leveraging their considerable impact as market influencers and trendsetters.
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SME study: Online purchasing up 13% in Puerto Rico
April 28, 2017
Currently, some 807,000 people in Puerto Rico shop online and spend an average of $158 a year.
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SME Digital Forum slated for April 27
April 19, 2017
The Sales and Marketing Executives Association is gearing up to present the most important digital marketing event on the island with visiting international and local experts on April 27, the trade group announced Tuesday.
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SME study: 53% of P.R.’s adults scale back on purchases
October 28, 2016
More than half, or 53 percent of Puerto Rico’s adult population, confirmed in a recent study that they have stopped buying products or services because of the island’s economic situation.
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SME study: 2M+ people in P.R. are online daily
April 29, 2016
More than 2 million people in Puerto Rico interact daily on a social network through their phone, computer or tablet — a trend that continues to rise, affecting the way they communicate, their consumption patterns, information search and content preferences.
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Consumer engagement is not an accident, it’s by design
May 11, 2015
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products, said Nir Eyal, the author of "Hooked: How to Build Habit-Forming Products.”
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SME to discuss ‘what’s next’ in May 7-8 conference
April 23, 2015
The Puerto Rico Sales and Marketing Executives Association will hold its annual conference on May 7-8, from 8:30 a.m. to 7:30 p.m., at the Sheraton Puerto Rico Hotel & Casino titled, focusing on “What’s next?” for the industry.
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SME to host 14th edition of ‘Digital Forum’
March 18, 2015
The Sales and Marketing Executives Association announced Tuesday the upcoming celebration of the 14th edition of its Digital Forum, this year under the “Playing the Social Game” theme.
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