Food brand Goya kept its title as Puerto Rico’s most recognized and remembered brand according to the results of the annual “Marcas que Marcan” study commissioned by the Puerto Rico Sales and Marketing Association to Gaither International. The familiar brand garnered 24% of the consumer’s recognition and is followed by Nike and Coca-Cola — which […]
The SME Digital Forum, organized by the Puerto Rico Sales and Marketing Executives Association, is slated to return to the Puerto Rico Convention Center May 16th with a lineup of speakers and the presentation of the most recent study on local digital and mobile habits. “This year, the SME Digital Forum’s educational program will expand […]
Goya is followed by Toyota, Nike, Coca-Cola, Ace, Clorox and Casera, which made its debut in the most remembered list.
The Puerto Rico Sales and Marketing Executives Association announced the finalists, 30 in total, of this year’s Marketing Excellence Awards in 2018.
The use of the internet in Puerto Rico continued its upward trend in 2018 after the passage of Hurricane María, reaching an incidence of 75 percent among users 12 years and older, equivalent to 2.2 people, according to the results of the 2018 Digital & Mobile Behavioral Study.
Under the slogan “Bringing Data to Life,” the Sales and Marketing Executives Association will hold its annual Digital Forum, May 17 at the Puerto Rico Convention Center, featuring local speakers as well as from the U.S. mainland and Latin America.
On an island where 52.3 percent of the population is female, there is no doubt that when it comes to driving the local economy, women are at the wheel, leveraging their considerable impact as market influencers and trendsetters.
Currently, some 807,000 people in Puerto Rico shop online and spend an average of $158 a year.
The Sales and Marketing Executives Association is gearing up to present the most important digital marketing event on the island with visiting international and local experts on April 27, the trade group announced Tuesday.
More than half, or 53 percent of Puerto Rico’s adult population, confirmed in a recent study that they have stopped buying products or services because of the island’s economic situation.
More than 2 million people in Puerto Rico interact daily on a social network through their phone, computer or tablet — a trend that continues to rise, affecting the way they communicate, their consumption patterns, information search and content preferences.
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products, said Nir Eyal, the author of "Hooked: How to Build Habit-Forming Products.”
The Puerto Rico Sales and Marketing Executives Association will hold its annual conference on May 7-8, from 8:30 a.m. to 7:30 p.m., at the Sheraton Puerto Rico Hotel & Casino titled, focusing on “What’s next?” for the industry.
The Sales and Marketing Executives Association announced Tuesday the upcoming celebration of the 14th edition of its Digital Forum, this year under the “Playing the Social Game” theme.
Integrated communications campaign “I Love Puerto Rico Tomatoes” promoting the local tomato harvest for 2014, received top awards by the Puerto Rico Sales and Marketing Association during the recently held annual Marketing Excellence Awards Summit.
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