DMO: New Year’s Rockin’ Eve in Puerto Rico sparks 41% surge in year-end hotel bookings
November 17, 2021
Hotel room reservations for the week that covers the end of 2021 are 41% higher than those registered for that same time in 2019, according to data from TravelClick, cited by Discover Puerto Rico. This increase coincides with when Puerto Rico will host Dick Clark’s New Year’s Rockin’ Eve, an event that will expose the […]
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US Travel Assoc.: Puerto Rico leads way in travel recovery
October 25, 2021
The US Travel Association’s Recovery Dashboard with data from Tourism Economics confirmed that Puerto Rico is leading in recovery, with travel spending exceeding stateside averages. When comparing monthly spending, on average, the US was approximately 11% below the same time two years ago in September. But travel spending in Puerto Rico was more than 23% […]
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‘Sounds like Puerto Rico’ series nominated for 5 Emmy Awards
October 20, 2021
The series “Sounds like Puerto Rico” produced by Discover Puerto Rico has been nominated in five categories in the 45th Annual Suncoast Regional Emmy Awards, the island’s Destination Marketing Organization announce. This series was created to educate potential visitors about the island in an entertaining way, sparking inspiration and trip ideas for future visits, the […]
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Wyndham Grand Río Mar Puerto Rico hosting job fair Sept. 14
September 9, 2021
The Wyndham Grand Rio Mar Puerto Rico Golf & Beach Resort will be looking for new talent to grow its staff during a Job Fest on Sept. 14 from 9 a.m. to 4 p.m. The hotel will be filling positions for all areas: Casino, banquets, food & beverage, guest services, culinary, maintenance, housekeeping and steward, […]
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Discover Puerto Rico announces island will host Connect Marketplace ’22
September 6, 2021
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), announced that Puerto Rico will be the host of Connect Marketplace 2022, an event that will bring some 2,000 tourism and hospitality professionals. This event will take place May 22-23, 2022, at the Puerto Rico Convention Center, using several hotel properties and the Distrito T-Mobile, with […]
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Op-Ed: Under Dean’s ‘inspiring leadership,’ DMO guides island’s tourism boom
August 31, 2021
Just think of the hundreds of compelling places across the globe — exotic beaches, tropical rain forests, charming villages, thriving cities — that could make for an ideal spot for a vacation or business event. Competition is fierce in the travel industry, during even the best of times. And that makes the work being done […]
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Independent rental property owners, operators launch Viva Puerto Rico alliance
August 24, 2021
Puerto Rico’s short-term rental property owners and operators have come together under the Viva Puerto Rico alliance to unite and represent the segment, organizers said. VPR seeks to “give a voice to its diverse membership by providing formal representation, education, and resources for these types of accommodations — seeking to provide quality hospitality to guests, […]
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Discover Puerto Rico: Pace of tourism recovery in recent months is ‘astounding’
August 19, 2021
The pace at which Puerto Rico’s tourism sector has been recovering since the start of the pandemic has been “astounding,” exceeding the Caribbean and US averages, said Discover Puerto Rico CEO Brad Dean during the organization’s monthly industry update. Citing its internal data, the DMO confirmed that June and July’s lodging demand pushed the year-to-date […]
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Discover Puerto Rico launches campaign to promote island’s off-the-beaten-path locations
August 10, 2021
Discover Puerto Rico has partnered with local influencers, municipalities, and the Department of Natural and Environmental Resources (DNER) to identify eight off-the-beaten-path locations across the island, and is challenging visitors and locals to find them through a series of clues shared on its website and social media channels. “Travelers have developed a newfound appreciation for […]
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Foundation for Puerto Rico moving forward with destination plans for eastern region
July 30, 2021
Foundation for Puerto Rico (FPR) is moving ahead with its Bottom Up Destination Recovery Initiative to drive the island’s recovery based on a sustainable model that supports communities to become more resilient and proactive in the development of their social, natural and cultural assets. On Aug. 11, the program will present the destination plans created […]
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Op-Ed: Puerto Rico is poised to leverage its third frontier in tourism
July 28, 2021
Once upon a time, tourism in Puerto Rico meant just one thing: the beach. Recently, thanks to the promotional talents of Discover Puerto Rico and operators with vision, a second tourism frontier emerged and solidified on the island: exciting experiences and adventures in municipalities away from the beach, with Toro Verde leading the pack. The […]
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Discover Puerto Rico seeks to drive tourism sector to ‘strongest ever’ results
July 9, 2021
Discover Puerto Rico is focusing on strategies to help stabilize the island’s economy through tourism and “drive visitor-powered employment and revenue to new records,” as per its 2021-22 Strategic Marketing Business Plan. The 109-page report calls for surpassing 2019 visitation numbers, increasing average daily rate (ADR) for hotel rooms, and attracting a more “conscientious traveler” […]
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Discover Puerto Rico forms partnerships to reach Puerto Rican diaspora
June 21, 2021
The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve this, the island’s Destination Marketing Organization seeks creative ways to reach the diaspora and forging partnerships with key community organizations […]
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Consumers exposed to Discover Puerto Rico’s media ‘88% more likely to visit’
June 17, 2021
Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing to continued recovery on the horizon. Much of the island’s Destination Marketing Organization’s (DMO) success can be attributed to “the […]
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Op-Ed: With persistence and support, adventure park earns worldwide fame
June 15, 2021
When ToroVerde was inaugurated in May 2010, many doubted it would be a success. And as it grew from idea to reality, we had to hear many “No’s.” But each one gave us more strength to continue and to overcome these challenges. Some of the negativity was understandable. Our adventure park is in the mountains, […]
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