Discover Puerto Rico pulls local biz reps into new advisory board
April 8, 2021
In an effort to collaborate with local business leaders in the tourism, events, and advertising sectors, Discover Puerto Rico gathered a group of key local leaders to support its initiatives through a Local Advisory Board. The group’s mission is “to work together strategically to continue growing local businesses and improve the economic health of all […]
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Discover Puerto Rico focused on attracting ‘responsible’ travelers
February 18, 2021
Puerto Rico’s Destination Marketing Organization, Discover Puerto Rico, has been following the pent-up demand that has been building up among people who have been unable to travel but are still dreaming of their next vacation. The organization’s focus has been inspiring responsible travelers by positioning Puerto Rico as a safe destination, while keeping the brand […]
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DMO Discover Puerto Rico delivers contracts, information to lawmaker
November 13, 2019
Destination Marketing Organization Discover Puerto Rico obeyed a court decision ordering it to deliver all previous and active contracts to fulfill its role of leading all off-island promotion of leisure travel, meetings, conventions, and events to Rep. Angel Matos. The lawmaker filed a lawsuit against the entity at the San Juan Superior Court demanding information […]
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Discover Puerto Rico to boost tourism through series of islandwide events
September 11, 2019
Looking to continue promoting the development of the tourism industry on the island, Destination Marketing Organization Discover Puerto Rico, announced it will be hosting a series of activities throughout the island during September. On Sept. 16-17, the entity will hold the “Annual Conference on Tourism,” where information, trends, and educational workshops will be presented to […]
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P.R.’s DMO making an impact, but needs local communication strategy
September 10, 2019
The efforts of Puerto Rico’s Destination Marketing Organization, Discover Puerto Rico, are having repercussions outside the island’s shores, but more work and funding are needed to continue putting the island in the eye of visitors worldwide. Such were the impressions offered by four former Puerto Rico Tourism Co. executive directors — one of whom also […]
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DMO says ‘decision was needed’ to keep P.R. on path of recovery
July 26, 2019
Discover Puerto Rico, the island’s Destination Marketing Organization, said in a statement that a “decision was needed to maintain tourist, investor, and public confidence in Puerto Rico and for the island to continue its strong path to recovery.” The DMO’s comments were in reference to Gov. Ricardo Rosselló’s resignation following nearly two weeks of widespread […]
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DMO: P.R.’s year-to-date tourism revenue of $445M set to break records
July 2, 2019
Discover Puerto Rico, the island’s Destination Marketing Organization, marked its one-year anniversary, announcing that tourism is the strongest it’s ever been, as the destination tracks toward a record-breaking year. Year-to-date revenue is the highest in the island’s history, with $445 million reported through May, Brad Dean, CEO of Discover Puerto Rico, said. The island has […]
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DMO: P.R. booms as ‘most LGBTQ+ friendly destination in Caribbean’
June 12, 2019
Within the celebration of PRIDE month, Destination Marketing Organization Discover Puerto Rico announced it is strategically positioning Puerto Rico as the “LGBTQ+ capital of the Caribbean” by leveraging the island as the most welcoming, inclusive and safe vacationing spot in the region for this community. Puerto Rico holds the most metrics of advancing civil liberties […]
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Connect 2021 conference to gather 3,500 attendees in P.R.
June 10, 2019
Connect 2021 will be held in Puerto Rico, bringing together more than 3,500 planners, suppliers and other industry leaders for three days of networking, face-to-face meetings, education, receptions and more. Also, it is expected to generate approximately 10,000 room nights on the island, organizers said. “We’re thrilled to host Connect 2021 and have the opportunity […]
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Discover P.R. exec: ‘We want to see growth in visitor’s economy, but it takes time’
May 9, 2019
Since its inception less than a year ago, Discover Puerto Rico — the island’s Destination Marketing Organization — has been taking “key steps” to reposition Puerto Rico’s brand, Jennifer Rosa, the nonprofit’s communications vice president, said. During an interview with the “En Una Hora” program on 11Q 1140 AM, in which News is my Business […]
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Experts in branding, economy say DMO is failing in its goals to promote P.R.
May 8, 2019
Puerto Rico’s culture is “in the best historical moment,” but the powers that be have failed in promoting its riches to attract more tourism, particularly the Destination Marketing Organization. During an interview on the “En Una Hora,” analysis program on the 1140 AM station, a panel composed by Daphne Barbeito, president of Cruceros To Go, […]
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Discover P.R. hosts events, meetings and conventions industry leaders
May 2, 2019
Destination Marketing Organization Discover Puerto Rico hosted members of the Event Industry Council organization in Puerto Rico to discuss how the island could become the mecca for their upcoming major events and conventions. As part of the programs developed by the council, they will host their board meeting for the first time in Puerto Rico […]
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DMO rolls out new ‘Have we met yet?’ marketing campaign for P.R.
April 25, 2019
Discover Puerto Rico, Puerto Rico’s Destination Marketing Organization, announced the rollout of Puerto Rico’s brand campaign: “Have We Met Yet?” focusing on “the hospitable and welcoming nature of the island’s people.” By posing the question “Have We Met Yet?” the campaign seeks to reintroduce the island to the world and brings to life the exotic […]
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Discover Puerto Rico campaign recognized nationally
April 2, 2019
#CoverTheProgress, an initiative to highlight Puerto Rico’s recovery after the passage of Hurricane María, is a finalist for various recognitions from communications and tourism organizations, including the Maximum Achievement for Reputation Management Award from SABRE North America, Discover Puerto Rico announced. The awards recognize the most outstanding work focused on programs and initiatives that have […]
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Discover P.R. finalist for Ad Age ‘Start-Up of the Year’ award
March 12, 2019
Puerto Rico’s first-ever Destination Marketing Organization, Discover Puerto Rico, is being recognized as a finalist in the 2019 Ad Age A-List and Creativity Awards “Start-Up of the Year” category for “making a strong impact since its inception July 2018.” This recognition is one of many notable accolades already earned by the organization in just eight […]
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