VMLY&R, the advertising agency of record working for the U.S. Census, announced the “2020 Census Media Vendor Day” for the agency’s upcoming paid media campaign. The event is designed to be accessible for media outlets that cover a wide range of audiences, demographics, and channels, as well media outlets that are small businesses, and women- or minority-owned. The “2020 Census Media Vendor Day” […]
Marnie Ferrer, a seasoned sales and marketing executive, is joining the News is my Business team as digital advertising advisor, bringing with her more than 25 years of experience in the field. Ferrer’s professional track record includes working in sales and marketing for media outlets as well as the private sector. Her experience includes positions […]
Creative companies Buena Vibra Group and Capital DBG announced the signing of a collaboration agreement that seeks to expand the resources and tools that each agency has for strengthen the conversation between Puerto Rico and the Dominican Republic. Both agencies, denominated as non-traditional, have an innovation focus that is based on cultural and social entrepreneurship. […]
Advertising agency FCB announced that Oneighty° Agency, one of Puerto Rico’s most successful, awarded and locally owned advertising agencies, has joined the FCB Network as part of an alliance.
Cisneros Interactive, Cisneros’ digital advertising division, became an official reseller of Facebook for Puerto Rico, as part of the expansion of the strategic alliance between the companies to support more advertisers in Central America, the Caribbean and Uruguay.
With the leadership of two industry veterans, José Antonio Martínez and Mayda Nazario, Collaborative Corner (CC) is born: a Strategic Communications Advisory firm focused on marketing and advertising headquartered in Hato Rey.
Eventually if you want quality journalism, readers will have to pay for it. News outlets that rely solely on digital advertising revenue will not be able to sustain their business model much longer.
Oriental Bank announced Tuesday the second phase of its institutional campaign called “Vive,” a $1.5 million marketing and advertising effort that extends the theme that has identified the financial institution for the past several years.
Under the slogan of “100 x whatever we want,” Popular bank is launching a new advertising campaign that seeks to inspire Puerto Rico residents to think differently — to see the island with new eyes and break new ground.
Omnicom Media Group, the media services division of Omnicom Group Inc. announced Tuesday the launch of its third agency network in Puerto Rico: Hearts & Science (H&S).
Publicis One, he global communications enterprise that unites all Publicis Groupe agency brands’ capabilities and expertise under one roof, announced Tuesday its new local leadership, headed by advertising industry veteran Erasto Freytes.
DirecTV Puerto Rico recently launched a new corporate initiative dubbed “The Forum,” through which it will donate airtime to 20 nonprofit organizations, so they can promote their causes, needs, fundraising events and achievements, company officials said.
Puma Energy Caribe has ambitious plans on its horizon this year, including the expansion of its liquefied petroleum gas line and its vehicle service centers islandwide, Eduardo Galíndez, commercial manager for the petroleum company said Monday.
Puma Energy Caribe, LLC recently selected DDB Latina Puerto Rico to handle its advertising, public relations, media and digital platforms in the local market, developing strategic plans to solidify the brand and its leadership in the category, the agency announced Thursday.
More than 500 independent professionals have joined a network that aims to generate and identify work opportunities in Puerto Rico, with the idea of navigating the current economic conditions.
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