Discover Puerto Rico to invest $2.9M in advertising before year’s end
October 7, 2022
The island’s Destination Marketing Organization hit pause on its promotional efforts for two weeks forced by Hurricane Fiona.
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Liberty Puerto Rico’s $100K ad campaign focuses on ‘optimistic future’
July 1, 2022
The TV ads were produced in Puerto Rico.
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Puerto Rico’s advertising industry generates $1.6B in economic activity
April 27, 2022
The sector generates 16,533 direct, indirect, and induced jobs, representing a combined payroll of $500 million.
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New execs appointed in auto, legal, auditing, advertising sectors
January 21, 2021
This edition of Climbing the Corporate Ladder covers new executive appointments in a broad swath of industries in Puerto Rico, from auto to legal. Jaguar Land Rover names new service managerJaguar Land Rover San Juan dealers appointed Carlos Piñeyrúa as the new service manager for both brands. Piñeyrúa, who already has previous experience in the […]
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U.S. Census opens call for media outlets providing paid advertising opportunities
March 11, 2019
VMLY&R, the advertising agency of record working for the U.S. Census, announced the “2020 Census Media Vendor Day” for the agency’s upcoming paid media campaign. The event is designed to be accessible for media outlets that cover a wide range of audiences, demographics, and channels, as well media outlets that are small businesses, and women- or minority-owned. The “2020 Census Media Vendor Day” […]
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Marnie Ferrer joins News is my Business as digital advertising advisor
March 4, 2019
Marnie Ferrer, a seasoned sales and marketing executive, is joining the News is my Business team as digital advertising advisor, bringing with her more than 25 years of experience in the field. Ferrer’s professional track record includes working in sales and marketing for media outlets as well as the private sector. Her experience includes positions […]
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Buena Vibra Group, Capital DBG collaborate on initiatives in P.R./DR
February 6, 2019
Creative companies Buena Vibra Group and Capital DBG announced the signing of a collaboration agreement that seeks to expand the resources and tools that each agency has for strengthen the conversation between Puerto Rico and the Dominican Republic. Both agencies, denominated as non-traditional, have an innovation focus that is based on cultural and social entrepreneurship. […]
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FCB announces new P.R. alliance with Oneighty°
April 11, 2018
Advertising agency FCB announced that Oneighty° Agency, one of Puerto Rico’s most successful, awarded and locally owned advertising agencies, has joined the FCB Network as part of an alliance.
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Cisneros Interactive expands role as Facebook’s official reseller in P.R.
March 7, 2018
Cisneros Interactive, Cisneros’ digital advertising division, became an official reseller of Facebook for Puerto Rico, as part of the expansion of the strategic alliance between the companies to support more advertisers in Central America, the Caribbean and Uruguay.
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Marketing and advertising firm Collaborative Corner is born
March 5, 2018
With the leadership of two industry veterans, José Antonio Martínez and Mayda Nazario, Collaborative Corner (CC) is born: a Strategic Communications Advisory firm focused on marketing and advertising headquartered in Hato Rey.
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Op-Ed: Survival of quality journalism hinges on funding
August 8, 2017
Eventually if you want quality journalism, readers will have to pay for it. News outlets that rely solely on digital advertising revenue will not be able to sustain their business model much longer.
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Oriental unveils ‘Vive’ institutional campaign
April 26, 2017
Oriental Bank announced Tuesday the second phase of its institutional campaign called “Vive,” a $1.5 million marketing and advertising effort that extends the theme that has identified the financial institution for the past several years.
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Popular bets on P.R. in new institutional campaign
March 9, 2017
Under the slogan of “100 x whatever we want,” Popular bank is launching a new advertising campaign that seeks to inspire Puerto Rico residents to think differently — to see the island with new eyes and break new ground.
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Omnicom Media Group launches Hearts & Science
October 26, 2016
Omnicom Media Group, the media services division of Omnicom Group Inc. announced Tuesday the launch of its third agency network in Puerto Rico: Hearts & Science (H&S).
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Publicis One names local leadership for P.R. operation
May 11, 2016
Publicis One, he global communications enterprise that unites all Publicis Groupe agency brands’ capabilities and expertise under one roof, announced Tuesday its new local leadership, headed by advertising industry veteran Erasto Freytes.
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