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The acquisition joins two major players in Puerto Rico’s outdoor advertising industry under one expanded network.
In-Brief
bMedia acquires Target Point assets, expands billboard media network
NIMB Staff July 18, 2025

Deal boosts format diversity and gives clients access to bMedia’s full suite. #NewsismyBusiness

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De la Cruz Ogilvy earned Puerto Rico’s first Silver Lion in the Pharma category at the 2025 Cannes Lions Festival for its “Glowing Relief” campaign for Alivia Health.
In-Brief
De la Cruz Ogilvy marks 40 years with Cannes Lions 2025 Festival win
NIMB Staff July 2, 2025

The Puerto Rican agency celebrates four decades of creativity and a Silver Lion in Pharma, a first for the island. #NewsismyBusiness

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From left: Edgardo Rivera, president of DDB Latina Puerto Rico; Elaine García, marketing director at Cervecera de Puerto Rico; and Edgardo Jiménez, creative operations officer at DDB Latina Puerto Rico.
In-Brief
DDB Latina Puerto Rico wins Grand Prix, 6 more Lions at Cannes 2025
NIMB Staff June 27, 2025

Agency honored for campaigns with Medalla Light and RIMAS Entertainment. #NewsismyBusiness

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In-Brief
Atlantic Univ. and Univ. of Puerto Rico partner to expand design education
NIMB Staff January 20, 2025

The agreement creates pathways for UPR students to pursue specialized master’s degrees at Atlantic University. #NewsismyBusiness

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In-Brief
SME invites brands to compete for 2025 SME Digital Awards
NIMB Staff January 17, 2025

Submission deadline for campaigns and digital projects is March 7, 2025. #NewsismyBusiness

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In-Brief
Distrito T-Mobile, bMedia partner to market venue’s 19 LED screens
NIMB Staff December 23, 2024

Brands can now showcase their ads in a unique space where technology, creativity, and unforgettable experiences converge. #NewsismyBusiness

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In-Brief
DLC Group enhances AI integration across all departments
NIMB Staff December 11, 2024

DLC Group began its journey toward AI integration five years ago. #NewsismyBusiness

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Featured, General Biz News
Puerto Rico Advertising Conference gathers industry leaders to discuss trends, innovation
Maria Miranda September 27, 2024

The event, part of the Advertising Association’s 2030 plan, features talks on client-centered strategies and the legal aspects of innovation. #NewsismyBusiness

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In-Brief
Chevrolet Puerto Rico launches new ad campaign
NIMB Staff July 8, 2024

With this campaign, produced in Puerto Rico with local talent, Chevrolet is revealing its new brand image. #NewsismyBusiness

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In-Brief
Toyota’s ‘Trust Academy’ campaign wins Gran Cúspide award
Contributor July 8, 2024

The car brand received four awards for its “Trust Academy” and “Vampiro” campaigns. #NewsismyBusiness

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Corporate Ladder News is my Business
Climbing the Corporate Ladder
Execs. named in advertising, tourism, media, education
Contributor January 30, 2024

This edition of Climbing the Corporate Ladder includes executive appointments at DDB Latina Puerto Rico, Marriott International, Hemisphere Media Group and Antillean Adventist University. #NewsismyBusiness

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In-Brief
Love Creative Thinkers marks 1st anniversary
Contributor October 18, 2023

Advertising agency Love Creative Thinkers celebrates its first year after rebranding from JMD Communications. #NewsismyBusiness

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Featured, General Biz News
41st edition of Cúspide competition receives 600 submissions
Contributor August 7, 2023

The event will be held on Aug. 10 in Hato Rey. #NewsismyBusiness

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In-Brief
Ciclón energy drink launches ‘The Power of You’ campaign
Contributor February 20, 2023

Ciclón is betting on local talent, supporting retailers, increasing local production, introducing new flavors and growing its international presence.

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Featured, Tourism/Transportation
Discover Puerto Rico to invest $2.9M in advertising before year’s end
Contributor October 7, 2022

The island’s Destination Marketing Organization hit pause on its promotional efforts for two weeks forced by Hurricane Fiona.

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QUOTE OF THE WEEK:

“In today’s environment of heightened uncertainty, consumers are encouraged to prioritize financial prudence, disciplined expense control and effective budgeting to mitigate further stress on their finances.

 

A ‘wait-and-see’ approach may serve the Fed, but not consumers.”

 

— Leslie Adames, director of analysis and economic policy, Estudios Técnicos

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