Discover Puerto Rico to spend $50M in federal funds to market island
November 5, 2021
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), will use $50 million in American Rescue Plan Act funds (ARPA) during 2022 and 2023 to expand the marketing campaign throughout the US mainland and boost promotions beyond the already developed international markets. Discover Puerto Rico Chief Marketing Officer Leah Chandler confirmed the information during a […]
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Practical Techie: Funnels, a new name pops up to channel sales on the web
October 26, 2021
The web is a constant tsunami of high-tech names difficult to keep up with. When a cybernaut finally learns the meaning of this or that technology, five new pop-up to describe it, or with a new name. This is due to the plethora of developers across so many cultures, continents, and cybernetics schools, each with […]
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Practical Techie: Chatbots, voice helpers to make a quick sale
September 8, 2021
A slick way of attracting traffic to an e-commerce website is to create small virtual social adventures for the visitor. Describe a product in your social pages in the most entertaining way possible and create a challenge. It’s all about a little communicational creativity and a small dose of digital magic. One available high-tech tool […]
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Practical Techie: The reasons for good artificial intelligence
August 25, 2021
Cyber technology runs on the formidable sap of artificial intelligence (AI). This information revolution stems from an early 20th-century scientific premise that machines can think almost the same as humans, provided they are designed with proper artificial neurons. That is, ultrafast microchips that decode machine language. Recently, AI migrated to web marketing to give greater […]
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SME opens call for this year’s ‘Excellence in Marketing’ awards
August 16, 2021
The Puerto Rico Sales and Marketing Executives Association (SME, in Spanish) has opened the call for this year’s Excellence in Marketing awards, urging brands to participate in the different categories. Early-bird discounts will be offered for registrations submitted before Aug. 31, with the final submission deadline set for Sept. 17. Campaigns and initiatives are submitted […]
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DDB Latina Puerto Rico reflects on effects of COVID-19 on brands
June 22, 2020
DDB Latina Puerto Rico presented a comprehensive diagnostic about the effects of the pandemic and the road to recovery, during a second virtual event. Les Binet, a global expert on marketing effectiveness, offered his recommendations and predictions, and provided a framework for brands to follow. “The pandemic represents a before and after for the world […]
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Op-Ed: Planning ahead for a successful holiday sales season
December 18, 2019
The year-end shopping season has begun for online retailers and if they did not prepare their strategies for the high season on time, they run the risk of losing out to the competition. Next are some of my recommendations that can help online businesses have a successful selling season. Excellent customer service Retailers should take […]
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Op-Ed: Advantages of social networks for small- and mid-sized businesses
December 4, 2019
Nowadays, being an entrepreneur in a medium like ours is a real challenge. Well, let’s be honest, the obstacles we have to cross are many, and the support we have is almost null. Moreover, we could say that we live in an environment where entrepreneurship is not welcome. If you are one of the few […]
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Marnie Ferrer joins News is my Business as digital advertising advisor
March 4, 2019
Marnie Ferrer, a seasoned sales and marketing executive, is joining the News is my Business team as digital advertising advisor, bringing with her more than 25 years of experience in the field. Ferrer’s professional track record includes working in sales and marketing for media outlets as well as the private sector. Her experience includes positions […]
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Discover Puerto Rico names 2 off-island firms to lead tourism branding, marketing
October 11, 2018
Both agencies were recommended by a local tourism industry task force.
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30 finalists vying for SME P.R.’s Marketing Excellence Awards
October 2, 2018
The Puerto Rico Sales and Marketing Executives Association announced the finalists, 30 in total, of this year’s Marketing Excellence Awards in 2018.
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Discover Puerto Rico begins RFP process for ‘creative partner’
August 14, 2018
Discover Puerto Rico has begun the Request for Proposals (RFP) process for a creative partner to assist in the development of brand strategy, brand identity, and creative concepts.
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Full Circle Communications expands to FL, launches digital tools
August 1, 2018
Full Circle Communications Inc announced the launching of its services in Florida, expanding their business into the US-Hispanic market.
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DMO adopts ‘Discover Puerto Rico’ as official name
July 17, 2018
“Discover Puerto Rico” has been adopted as the island’s destination marketing organization’s new name, and was unveiled during the Destinations International Annual Convention.
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Op Ed: The danger of playing blindly with your brand, the IHOP case
June 14, 2018
Plastic surgeries performed on brands occur in the imaginary, not in real life — like an actor who becomes unrecognizable. In the latter case, we know that only affects the person.
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