It’s “Jingle Therapy” campaign, developed for the Puerto Rico Alzheimer’s Association in collaboration with Spanish Broadcasting Systems, recently received distinctions at The Drum Awards. #NewsismyBusiness
Tips for small businesses to navigate economic risks and maximize growth. #NewsIsMyBusiness
The destination marketing organization details record-breaking growth. #NewsismyBusiness
Alvaro Meléndez, CEO of Crant, emphasized the importance of promoting brand love over transaction-based performance marketing, utilizing AI for affordable brand building. #NewsismyBusiness
Winners will be chosen by members of the SME Puerto Rico Board of Directors, considering the evaluation criteria. #NewsismyBusiness
The marketing campaigns and projects must have been developed and executed in Puerto Rico between June 1, 2022, and June 30, 2023. #NewsismyBusiness
Less than 1% of respondents reacted negatively to the campaign, which was launched nearly a year ago. #NewsismyBusiness
Follow Us “bridges the gap” between traditional marketing methods and the ever-changing digital world. #NewsismyBusiness
Everything that is impacted by design must evolve.
The initiative seeks to boost the digital marketing efforts of tourism industry businesses.
The business world has evolved in such a way that, today, creativity and technology go hand in hand to achieve better results. These in turn bring innovative business solutions for clients. Faced with this reality, the de la Cruz Ogilvy advertising firm presented “Creativity + Technology, a new revenue stream,” a forum aimed at giving […]
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), will use $50 million in American Rescue Plan Act funds (ARPA) during 2022 and 2023 to expand the marketing campaign throughout the US mainland and boost promotions beyond the already developed international markets. Discover Puerto Rico Chief Marketing Officer Leah Chandler confirmed the information during a […]
The web is a constant tsunami of high-tech names difficult to keep up with. When a cybernaut finally learns the meaning of this or that technology, five new pop-up to describe it, or with a new name. This is due to the plethora of developers across so many cultures, continents, and cybernetics schools, each with […]
A slick way of attracting traffic to an e-commerce website is to create small virtual social adventures for the visitor. Describe a product in your social pages in the most entertaining way possible and create a challenge. It’s all about a little communicational creativity and a small dose of digital magic. One available high-tech tool […]
Cyber technology runs on the formidable sap of artificial intelligence (AI). This information revolution stems from an early 20th-century scientific premise that machines can think almost the same as humans, provided they are designed with proper artificial neurons. That is, ultrafast microchips that decode machine language. Recently, AI migrated to web marketing to give greater […]
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