The effort will have three local ambassadors: singer-songwriter Gilberto Santa Rosa, who interpreted the jingle, businesswoman and model Desirée Lowry, and golfer Rafa Campos. #NewsismyBusiness
The announcement included granting 75 one-year memberships of the Hecho en Puerto Rico association. #NewsismyBusiness
The earned media campaign “Sunshine to Spare” was honored for Branded Journalism. #NewsismyBusiness
The advertising visuals used in the rum campaign are coming out of the same barrel where the product was aged. #NewsismyBusiness
The campaign carries an investment of more than $1 million.
The campaign was developed by the Populicom ad agency and produced by La Tera.
The campaign focuses on showing ‘what to do’ in Puerto Rico.
The fundraising campaign will benefit the Puerto Rico Food Bank.
The PRBA's commercial bank members will support the effort by publishing the campaign on their own social networks.
Walmart, Amigo, Colgate-Palmolive, cbc Pepsi Cola PR and PepsiCo are joining forces for the effort.
The Puerto Rico Manufacturers Association has created a social responsibility campaign, under the slogan “Todos contigo mujer. No más violencia,” (All with you, woman. No more violence). PRMA Executive Vice President Yandia Pérez said the goal is to promote and unite several industry sectors, to raise awareness, encourage and maintain communication and constant education, about […]
Grupo Guayacán recently concluded its “25 Days of Giving” campaign, which raised $73,815 for its endowment fund in support of its business development programs. The result exceeded the established goal, thanks to the support of 491 donors who joined its initiative, officials said. This campaign was a special version of its traditional yearly Guayacán Giving […]
Looking to promote the development of tourism in a “safe, healthy, and responsible way,” the Puerto Rico Tourism Company, Aerostar, and Discover Puerto Rico outlined a collaborative strategy to launch the new tourist orientation effort “Return the Love.” This initiative seeks to show the visitor the natural, historical and cultural benefits that Puerto Rico offers […]
Financial institution Oriental recently launched its new institutional advertising effort, using the “Sí puedo” (“Yes I can”) slogan, which seeks to celebrate the accomplishments of its clients, who testify to the impact the bank has had on their lives. The campaign carries an investment of some $800,000 and includes 30-second spots for TV, as well […]
In an effort to continue promoting the reactivation of the economic activity generated by the tourism sector, the Puerto Rico Tourism Co. unveiled a multi-pronged advertising and marketing plan to promote domestic tourism under the VoyTuristeando brand. During a presentation to mayors, directors of municipal tourism offices and members of the local tourism industry gathered […]
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