Puerto Rico Food Bank launches campaign to reduce food insecurity
September 11, 2023
The campaign marks the nonprofit’s 35 years providing nutritional assistance to local families. #NewsismyBusiness
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Tourism Co. launches ‘Puerto Rico Sí’ promotional campaign
June 15, 2023
The effort will have three local ambassadors: singer-songwriter Gilberto Santa Rosa, who interpreted the jingle, businesswoman and model Desirée Lowry, and golfer Rafa Campos. #NewsismyBusiness
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FirstBank marks 75th anniv. offering $300K in client benefits, activities
May 18, 2023
The announcement included granting 75 one-year memberships of the Hecho en Puerto Rico association. #NewsismyBusiness
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Discover Puerto Rico wins North America SABRE award
May 9, 2023
The earned media campaign “Sunshine to Spare” was honored for Branded Journalism. #NewsismyBusiness
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Don Q underscores rum production, aging process through the art of photography
April 24, 2023
The advertising visuals used in the rum campaign are coming out of the same barrel where the product was aged. #NewsismyBusiness
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Oriental launches new phase of its ‘Sí puedo’ institutional campaign
August 18, 2022
The campaign carries an investment of more than $1 million.
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FirstBank launches campaign to highlight its growth and solidity
August 17, 2022
The campaign was developed by the Populicom ad agency and produced by La Tera.
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Puerto Rico Tourism Co. launches $800K ‘Isla Aventura’ campaign
June 23, 2022
The campaign focuses on showing ‘what to do’ in Puerto Rico.
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Walmart, suppliers join Fight Against Hunger initiative
April 29, 2022
The fundraising campaign will benefit the Puerto Rico Food Bank.
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Puerto Rico Bankers Association reinforces anti-fraud educational efforts
April 7, 2022
The PRBA's commercial bank members will support the effort by publishing the campaign on their own social networks.
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Brands come together to create awareness on environmental conservation
April 6, 2022
Walmart, Amigo, Colgate-Palmolive, cbc Pepsi Cola PR and PepsiCo are joining forces for the effort.
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PRMA launches campaign to raise awareness about gender violence
December 9, 2021
The Puerto Rico Manufacturers Association has created a social responsibility campaign, under the slogan “Todos contigo mujer. No más violencia,” (All with you, woman. No more violence). PRMA Executive Vice President Yandia Pérez said the goal is to promote and unite several industry sectors, to raise awareness, encourage and maintain communication and constant education, about […]
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Grupo Guayacán’s ‘25 Days of Giving’ campaign raises $73K+ in donations
October 7, 2021
Grupo Guayacán recently concluded its “25 Days of Giving” campaign, which raised $73,815 for its endowment fund in support of its business development programs. The result exceeded the established goal, thanks to the support of 491 donors who joined its initiative, officials said. This campaign was a special version of its traditional yearly Guayacán Giving […]
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Puerto Rico tourism authorities launch ‘Return the Love’ campaign
August 6, 2021
Looking to promote the development of tourism in a “safe, healthy, and responsible way,” the Puerto Rico Tourism Company, Aerostar, and Discover Puerto Rico outlined a collaborative strategy to launch the new tourist orientation effort “Return the Love.” This initiative seeks to show the visitor the natural, historical and cultural benefits that Puerto Rico offers […]
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Oriental launches new $800K institutional campaign
June 24, 2021
Financial institution Oriental recently launched its new institutional advertising effort, using the “Sí puedo” (“Yes I can”) slogan, which seeks to celebrate the accomplishments of its clients, who testify to the impact the bank has had on their lives. The campaign carries an investment of some $800,000 and includes 30-second spots for TV, as well […]
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