Puerto Rico Tourism Co. launches sweeping plan to promote domestic vacations
June 4, 2021
In an effort to continue promoting the reactivation of the economic activity generated by the tourism sector, the Puerto Rico Tourism Co. unveiled a multi-pronged advertising and marketing plan to promote domestic tourism under the VoyTuristeando brand. During a presentation to mayors, directors of municipal tourism offices and members of the local tourism industry gathered […]
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‘Boricua, keep it up’ campaign promotes preventive measures to contain spread of COVID-19
April 13, 2021
Triple-S launched the “Boricua, keep it up,” a media campaign that urges the public to continue observing preventive measures to control the spread of COVID-19. “Since the start of the pandemic, Puerto Rico responded quickly and effectively. Now, in light of the sudden increase in COVID-19 cases and hospitalizations after Holy Week, we decided we […]
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Public relations professionals launch educational campaign
March 19, 2021
Under the slogan, “Porque Ser Relacionista es cosa seria,” the Puerto Rico Public Relations Professionals Association (ARPPR, by its Spanish acronym), launched its new campaign seeking to educate about the role of public relations professionals, reaffirm the importance of having a licensed public relations practitioner to develop and execute communications efforts, and promote compliance with […]
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CienciaPR launches #AquíNosCuidamosPR COVID-19 prevention campaign
February 16, 2021
To continue promoting education for the prevention of the coronavirus that causes COVID-19, the non-profit organization Ciencia Puerto Rico (CienciaPR) developed the “Aquí Nos Cuidamos Toolkit” or #AquiNosCuidamosPR. It consists of four public service campaigns with free informational and educational resources. The purpose of #AquiNosCuidamosPR is to empower vulnerable and marginalized communities in Puerto […]
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Foundation for Puerto Rico launches ‘For Good’ fundraising campaign
October 19, 2020
Responding to the back-to-back crises that have affected Puerto Rico since 2017 — Hurricane María, the January 2020 earthquake and the COVID-19 pandemic — Foundation for Puerto Rico has launched the “For Good” initiative to continue its philanthropic work throughout Puerto Rico. The nonprofit’s virtual fundraising campaign offers people three ways to help: “Raffle for […]
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P.R. Public Health Trust launches ‘Reverdece tú También’ campaign
February 13, 2020
The Puerto Rico Public Health Trust announced the launch of the “Reverdece Tu También” public service campaign aimed at prioritizing mental health. The effort was developed by Puerto Ricans for Puerto Rico by the U.S. Department of Health and Human Services, after the passage of Hurricane María. It is aimed at promoting emotional resistance by […]
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P.R. Tourism Co. launches holiday campaign to boost hotel stays by $19.8M
December 13, 2019
Under the slogan “The party stays here this Christmas,” the Puerto Rico Tourism Co. launched its new advertising effort that seeks to boost local hotel room reservations during the holiday season. An increase of 9,000 hotel room reservations would represent an additional $19 million in revenue for hotels and another $1.8 million in room tax […]
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Actress Dawson stars in new Hilton campaign encouraging travel to P.R.
October 15, 2019
Hilton hotels unveiled an inspirational campaign called “Carry on Puerto Rico,” intended to encourage travel to Puerto Rico, featuring actress Rosario Dawson, whose family hails from the island. The campaign captures the spirit of one of the Caribbean’s most treasured destinations and conveys how visitors, especially those coming from the U.S. mainland, can immerse themselves […]
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P.R. Tourism Co.’s ‘Voy Turisteando’ campaign pumps $52.2M into economy
October 10, 2019
The Puerto Rico Tourism Co.’s “Voy Turisteando” campaign that ran from April to August 2019 generated $52.2 million for the local economy and prompted a 43% increase in hotel room stays islandwide, agency officials announced. The campaign “exceeded” expectations, Tourism Co. Executive Director Carla Campos said. The promotional effort, which focused on a campaign centered […]
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T-Mobile launches new bid to lure customers from competition
June 19, 2019
T-Mobile Puerto Rico has launched its latest marketing campaign to lure new customers from the competition, by having them test drive its 600MHz LTE network for 14 days, or it will pay them to go back to their former carriers. The effort includes five spots featuring stories that narrate everyday situations where the protagonists are […]
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San Patricio Village launches campaign for food lovers of all ages, tastes
June 12, 2019
San Patricio Village in Guaynabo, home to Wilo Eatery & Bar and Bottles restaurants, and a number of other eateries for all tastes, has launched the #FoodieSanPatricioVillage campaign to highlight the culinary and gastronomic experiences available in the retail complex. Restaurants Wilo Eatery & Bar, Bottles, Chophouse, Cayo Caribe, Ikebana, Chili’s, Romano’s Macaroni Grill, LongHorn […]
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OCIF launches awareness campaign on the importance of financial training
April 26, 2019
The Office of the Commissioner of Financial Institutions announced the launch of an educational campaign to promote financial education at all levels. The initiative, which has the slogan “Sal a Flote” as its title, emerges as part of the efforts carried out by the agency known as OCIF for its initials in Spanish during “Financial […]
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Fundación Mapfre joins United Nations organization #speakup campaign
April 5, 2019
The Fifth Global Road Safety Week will take place May 6-12 around the world, promoted by the United Nations Organization and coordinated by the World Health Organization. This year, the week will focus on giving everyone a voice so they can come up with solutions to help reduce the number of fatalities and injuries caused […]
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What’s the better IRA for you?
April 4, 2019
[SPONSORED POST] It’s tax season, and you are looking for a tax relief. An IRA could be the perfect option for you, and it will help you save for your retirement and at the same time it would give you that relief that you are looking for. Before you choose a product, it is important […]
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Discover Puerto Rico campaign recognized nationally
April 2, 2019
#CoverTheProgress, an initiative to highlight Puerto Rico’s recovery after the passage of Hurricane María, is a finalist for various recognitions from communications and tourism organizations, including the Maximum Achievement for Reputation Management Award from SABRE North America, Discover Puerto Rico announced. The awards recognize the most outstanding work focused on programs and initiatives that have […]
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