Don Q launches ‘Swim Responsibly’ tourism safety campaign
August 27, 2025
Initiative combines prevention and celebration to promote beach safety across Puerto Rico. #NewsismyBusiness
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Support local: Made in Puerto Rico gifts for the holidays
November 26, 2024
From specialty coffee to rum and artisan goods, local options can make meaningful presents. #NewsismyBusiness
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Execs named to distillery, insurance, Ft. Buchanan, hotel, ad agency
June 18, 2024
This edition of Climbing the Corporate Ladder features executive appointments and recognitions at Destilería Serrallés, Cooperativa de Seguros Múltiples, Fort Buchanan, the Royal Sonesta hotel and De la Cruz-Ogilvy. #NewsismyBusiness
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Don Q underscores rum production, aging process through the art of photography
April 24, 2023
The advertising visuals used in the rum campaign are coming out of the same barrel where the product was aged. #NewsismyBusiness
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San Juan Distillers, Destilería Serrallés to participate in Miami Rum Congress
January 25, 2023
The event will take place Feb 10-12 at the Hilton Cabana Miami Beach hotel.
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Destilería Serrallés gets ‘Women Certified Co.’ certification
November 21, 2022
The company has a female labor participation rate of 40%.
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Destilería Serrallés supports Ponce neighbors devastated by hurricane
October 7, 2022
The company is distributing boxes of food, water and necessities for personal hygiene and cleaning.
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Destilería Serrallés adds Don Q Reserva 7 años to its portfolio
July 23, 2020
Destilería Serrallés Inc., the Puerto Rican producer of Don Q, announced the launch of Don Q Reserva 7, the latest addition to its curated portfolio of aged rums made at its distillery in the southern town of Ponce. The distillery’s continuous focus on expanding its aged and super premium offering aligns with increased consumer demand […]
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Destilería Serrallés to begin producing, distributing disinfecting Superior 70 alcohol
April 14, 2020
Following the conclusion of its effort to produce and donate more than 57,000 gallons of high-concentration disinfecting alcohol to health institutions in Puerto Rico, now Destilería Serrallés will again shift gears to expand the availability of its Superior 70 disinfecting alcohol. Company President Philippe Brechot confirmed the Ponce-based manufacturer will be working with industrial alcohol […]
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Destilería Serrallés donates 55K gallons of high-proof alcohol to fight COVID-19
April 1, 2020
Following two weeks of producing and distributing high-proof alcohol as a preventive measure against the spread of the COVID-19 pandemic on the island, Destilería Serrallés, Inc. has donated more than 55,000 gallons of this product to hospitals, clinics, healthcare providers, public safety and security personnel for disinfection and sanitization purposes. “Since Mar. 17, the distillery has processed hundreds of […]
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Destilería Serrallés to produce, donate ethyl alcohol to Puerto Rico hospitals, health sector
March 16, 2020
Destilería Serrallés Inc. announced that, in response to the emergency situation that Puerto Rico is experiencing due to the recent detection of the Coronavirus, or COVID-19, it has begun production of ethyl alcohol with a concentration of 70% that it will donate to hospitals and health clinics throughout Puerto Rico. This type of alcohol, which […]
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STK San Juan’s cocktail menu features Premium Spirits Collection
March 2, 2020
Destilería Serrallés Inc., producer of Puerto Rico’s premium rum Don Q, and La Cava de Serrallés presented its exclusive cocktail menu featuring several brands from the Premium Spirits Collection at STK San Juan. Since its inception in 2018, the Serrallés Premium Spirits Collection program has collaborated with high-profile restaurants on the island offering unique cocktail […]
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Serrallés Foundation’s grants to benefit nonprofits serving earthquake victims
January 21, 2020
The Serrallés Foundation, Destilería Serrallés Inc. philanthropic arm, will offer grants to nonprofit entities with proposals to offer essential services to earthquakes victims in Puerto Rico’s southern and southwestern regions. The funds are part of the $1 million corporate contribution the company recently announced and includes grants to employees of the Ponce-based distillery and the […]
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Destilería Serrallés opens collections center in Guaynabo, to deliver to South
January 13, 2020
Serrallés Distillery Inc. today will open two collection centers at its operations in Guaynabo and Ponce to collect donations of essential items as part of the help it will deliver to communities and citizens in the area affected by earthquakes in the island’s southern region. The list of items that can be delivered to both […]
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Don Q debuts special edition, double aged sherry cask finish rum
June 3, 2019
Destilería Serrallés Inc., producer of Puerto Rico’s premium rum Don Q, launched the new Double Aged Sherry Cask Finish Rum for the Puerto Rico market. Destilería Serrallés’ sixth-generation rum maker, Roberto Serrallés and Master Blender, Jaiker Soto, debuted the new rum as part of the distillery’s continued focus on unique barrel-aged expressions. The product will […]
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